• EP. 136 - PODCASTING FOR ABM SUCCESS! 🎙️ Mason Cosby on Strategies & Metrics for Podcast Programs

  • Jan 20 2025
  • Length: 47 mins
  • Podcast

EP. 136 - PODCASTING FOR ABM SUCCESS! 🎙️ Mason Cosby on Strategies & Metrics for Podcast Programs

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  • Summary

  • In this episode of Scrappy ABM, host Mason Cosby dives into podcast strategies for Account-Based Marketing (ABM). He explores three podcast types—content engine, public figure, and account-based—and shares actionable insights on how to measure podcast success while creating an impactful strategy tailored to your niche.


    Best Moments:

    (02:05) Introduction to Account-Based Marketing (ABM)

    (07:24) Top reasons why podcast programs fail

    (10:14) Three types of podcasts: content engine, public figure, and account-based

    (16:47) Measuring success for content engine podcasts

    (22:41) Public figure podcasts and their benefits

    (25:55) Account-based podcasts and their strategy

    (36:49) Adapting the account-based podcast approach for different niches

    (43:26) How to measure the success of an account-based podcast
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