• EP. 135 - 2025 ABM TRENDS REVEALED! 🍾 Mason Cosby & Evan Cox on the Future of Account-Based Marketing

  • Jan 16 2025
  • Length: 7 mins
  • Podcast

EP. 135 - 2025 ABM TRENDS REVEALED! 🍾 Mason Cosby & Evan Cox on the Future of Account-Based Marketing

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  • Summary

  • In this episode of Scrappy ABM, host Mason Cosby discusses the top trends in Account-Based Marketing (ABM) for 2025 and beyond with marketing director Evan Cox. They explore emerging strategies and key shifts shaping the ABM landscape.


    Best Moments:

    (01:12) Influencer marketing in B2B is on the rise

    (02:58) The increasing use of AI in ABM programs

    (04:23) ABM as a buzzword is decreasing, being replaced by GTM (Go-to-Market)

    (05:19) ABM programs are becoming more focused and less flashy

    (05:51) The future of ABM involves coordinated efforts between marketing and sales
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