• EP. 134 - RETHINKING ABM: Mason Cosby’s Game-Changing Approach to Growth 🚀

  • Jan 13 2025
  • Length: 33 mins
  • Podcast

EP. 134 - RETHINKING ABM: Mason Cosby’s Game-Changing Approach to Growth 🚀

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  • Summary

  • In this special episode of Scrappy ABM, host Mason Cosby shares a rerelease of his guest appearance on The B2B Growth Blueprint podcast, hosted by Mark Osborne. Mason dives into his "scrappy" approach to account-based marketing (ABM) and explains why it’s more effective than traditional methods.


    Best Moments:

    (00:32) Introduction to the episode as a rerelease from another podcast

    (01:39) Overview of Mason Cosby's background and expertise

    (02:11) Definition of account-based marketing (ABM) and related terms

    (06:28) Importance of identifying the best-fit customers for ABM

    (11:49) Strategies for defining target accounts in ABM

    (21:49) What makes "scrappy" ABM different from other approaches

    (26:02) The importance of focusing on people, process, and then technology

    (29:14) Future plans for Scrappy ABM, including free educational content


    Check out The B2B Growth Blueprint: Listen on Apple Podcasts
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