• EP. 132 - TAILORED MESSAGING FOR ABM SUCCESS! 🎯 Strategies to Elevate Your Campaigns 🚀

  • Jan 6 2025
  • Length: 10 mins
  • Podcast

EP. 132 - TAILORED MESSAGING FOR ABM SUCCESS! 🎯 Strategies to Elevate Your Campaigns 🚀

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  • Summary

  • In this episode of Scrappy ABM, host Mason Cosby sits down with Evan Cox, marketing director, to discuss the crucial role of messaging in Account-Based Marketing (ABM). They explore how tailored messaging can significantly impact the success of ABM campaigns and share insights on creating effective, targeted content for specific accounts.


    Best Moments:

    (01:09) The importance of messaging in ABM strategy

    (02:45) Differentiating messaging for concurrent campaigns

    (03:24) The significance of clear brand messaging

    (04:02) Adapting global messaging for specific ABM markets

    (04:19) Example of tailored messaging for SAP customers

    (05:32) Leveraging customer logos and testimonials

    (06:15) Highlighting success and failure points in messaging

    (07:16) The importance of iterative messaging refinement

    (08:25) Using ABM programs to test and improve global messaging
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