In this episode, Never Fully Dressed founder and CEO Lucy Aylen joins Grace Hill to share her take on building a successful partywear collection and a brand rooted in community.

Lucy shares who the NFD customer is and how she caters to this diverse group of women. She also explains how she balances staying ahead of trends while remaining true to her brand, and her process for building a collection that stands the test of time.

Plus, Lucy reveals the 2024 partywear trends she’s excited about and why she won’t be backing certain microtrends, like Blokecore.

Tune in to the full episode to learn Lucy’s process for assessing a trend’s relevance and hear a fascinating behind-the-scenes account of the brand’s recent US expansion.

For more insights, head to our resource section on edited.com

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With the Labour Party gaining control in the UK and an impending election in the US, the global political landscape is shifting, and retail is feeling the effects.

This week, the CEO of the British Retail Consortium, Helen Dickinson, joins Grace Hill to shed some much-needed light on what the near future could look like.

Helen highlights the current challenges the retail fashion sector is facing. She breaks down the impact politics can have on our industry, including the UK government’s plan to revitalise the high street and shocking research revealing how much retail is overtaxed compared to other industries.

For more insights, head to our resource section on edited.com

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H&M’s Global Head of External Partnerships and Collaborations, Sylwia Wennberg, joins Grace Hill to explain what exactly makes a brand collaboration successful.

In this episode, Sylwia shares the benefits brands can achieve through collaborations, how H&M caters to its broad range of customers, and key lessons learnt from when things don’t go as planned.

Plus, she offers her top three pieces of advice for brands seeking to venture into the world of brand collaboration, including exclusive behind-the-scenes insight into famous collaborations with Karl Lagerfeld and Roberto Cavalli.

For more insights, head to our resource section on edited.com

Hosted on Acast. See acast.com/privacy for more information.