• E49 #StartupStory “Actionable Approaches to Accelerating Market Validation" w. Line Holst Graves, CEO of Longest Straw

  • Oct 21 2024
  • Length: 38 mins
  • Podcast

E49 #StartupStory “Actionable Approaches to Accelerating Market Validation" w. Line Holst Graves, CEO of Longest Straw

  • Summary

  • Excited to share the latest episode featuring Line Holst Graves, CEO of Longest Straw, where she shares her inspiring journey from a corporate career to founding her own consultancy, which focuses on guiding biotech and planetary health founders through commercial expansion to secure high-value customers and strategic partnerships.

    Line discusses the common challenges scientific entrepreneurs face when commercializing their innovations, offering actionable advice for accelerating market validation.

    Key discussion points include the importance of building a strong commercial foundation, adopting a structured approach to client engagement, and leveraging external expertise to fuel business growth.


    Timestamps:

    00:47 Line's Background and Career Journey

    01:45 Starting the Longest Straw

    05:10 Challenges and Support in Entrepreneurship

    10:07 Advice for Aspiring Entrepreneurs

    18:44 Common Gaps in Scientific Startups

    20:24 Bridging the Commercial Experience Gap

    20:56 Balancing Multiple Roles as a Founder

    22:17 The Importance of Market Validation

    24:34 Structured Approach to Client Engagement

    25:45 The Value of Commercial Leadership

    28:16 Practical Tips for Accelerating Market Validation

    36:30 Looking Ahead: Future Plans and Opportunities

    39:55 Final Advice for Founders


    Resource Mentioned:

    Line's email: line@longestdraw.com


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    Warm Regards from your podcast hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Nehar Mortuza⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠ ⁠⁠⁠Søren Spanner Bach

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