• E18: Hanne Kristiansen: Former Head of Innovation at Kellogg's and founder of the Creative ID, on how you need to create the dots before you connect the dots

  • Feb 6 2024
  • Length: 1 hr and 27 mins
  • Podcast

E18: Hanne Kristiansen: Former Head of Innovation at Kellogg's and founder of the Creative ID, on how you need to create the dots before you connect the dots

  • Summary

  • In this episode, we chat with the dynamic and creative Hanne Kristiansen. 

     

    From riding horses at 4 years old, to fixing the farm roof soon after, and wilfully not reading out loud until she was older than 10, Hanne has always done things her own way and proudly so. Her journey took her from being the daughter of hippy parents in provincial Denmark to eventually taking significant corporate roles in the UK including the Head of Innovation at Kellogg's. She then started her own consultancy and has worked with academics over many years to develop an innovative framework for creativity that she now shares with the world. Hanne is incredibly talented, a true force of nature, and an example to us all.

     

    We talk about;

     

    • Life growing up on a farm in provincial Denmark
    • How being left to discover her own way shaped her life
    • The power of genuinely not caring what people think
    • How at 16 when asked what she believed in, she replied 'myself'
    • Why we needn't be in such a rush to find our 'purpose'
    • The importance of 'making the dots' before you can 'connect the dots'
    • The fictional best before date stamped on her shoulder that she couldn't quite make out
    • The sudden and tragic loss of her mum and how this drove her into action
    • How she created the 'Creative ID' and the different creative archetypes that make it up
    • How business and creativity mix like oil and water
    • The importance of not asking 'Am I creative?' but 'How am I creative?'
    • How all of us have creativity within us - and if you don't think so, have you ever lied?

     

     

    Hanne:

    https://www.yourcreativeid.com/

    https://www.wearecreativecreatures.com/

     

    Us:

    www.linkedin.com/in/greg-vartoukian

    www.linkedin.com/in/andrewwainstein

     

    www.boxlist.com

    https://www.andrewwainstein.com/

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