In today’s episode, we welcome Louise Ward, 

Louise is co-founder of the Behavioural Science Club and she shares the birth of the club following Nudgestock 2020.

We explore how the club brings together practitioners, academics, professionals from a wide range of backgrounds to explore their shared passion and understand why we do what we do.

Books Louise recommends:

·       Alchemy: The surprising power if ideas that don’t make sense – Rory Sutherland

o   The best ideas don’t make rational sense: they make you feel more than they make you think.

·       Ripple: The big effects of small behaviour changes in business – Jez Groom & April Vellacott

o   How to make small behaviour changes that have wide-reaching effects in the real world. 

·       Hype Machine – Sinan Aral   

o   A look at how social media affects our decision-making and shapes our world in ways both useful and dangerous. 

·       The Choice Factory – Richard Shotton

o   Essential read to understand what drives peoples everyday decisions

·       Behavioural Economics – Bri Williams  

o   How to apply Behavioural Economics to improve your business

Behavioural Science Club: Join over 3500 members on LinkedIn. Meet with like-minded souls every Saturday to hear from experts and authors in behavioural science and related fields.