• E103: Behind the Labubu craze: PopMart business explained

  • Dec 6 2024
  • Length: 21 mins
  • Podcast

E103: Behind the Labubu craze: PopMart business explained

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  • Summary

  • What is Labubu? Why are Pop Mart's blind boxes so addictive? From the thrill of unboxing to the cultural phenomenon of "ugly cute" characters, these whimsical creations have captured the hearts (and wallets) of Gen Z.


    In this episode of Impulso Podcast, Jianggan, Sabrina, and special guest Phyllis—our resident Pop Mart enthusiast—dive into the fascinating world of Pop Mart. Tune in as we unpack the company’s innovative business model, its exclusive IPs, and the meteoric rise that has turned Pop Mart into a global powerhouse generating billions in revenue.


    With a growing portfolio of IPs and even their own theme park, could Pop Mart be setting its sights on becoming the next Disney? The big question remains: can Pop Mart build a deep emotional connection to its characters, or is this just another fleeting trend?


    Chapters:

    00:00:40: The craze behind PopMart explained

    00:04:00: PopMart’s success in numbers

    00:07:20: Who are the people behind PopMart and Labubu?

    00:10:00 PopMart’s IP strategy

    00:14:00: Labubu has a boyfriend?
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