• E-commerce Insights: Unpacking the Latest in Retail Media and Digital Marketing

  • Apr 3 2024
  • Length: 8 mins
  • Podcast

E-commerce Insights: Unpacking the Latest in Retail Media and Digital Marketing

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  • Summary

  • Criteo's MRC accreditation enhances retail media transparency; video game advertising needs tech advancements; RMNs struggle with attribution and low-quality inventory; the US ad market is set to grow, driven by digital; Walmart broadens its retail media to include diverse advertisers; Gen Z demands authenticity from health and wellness brands; mixed reactions emerge to Amazon's ad-supported Prime tier; and a shift towards capital expenditure underscores a retail media revolution.
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