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In this episode of Drivin' Agriculture, host Jordan Jo Hollabaugh dives into the excitement and innovation behind the newly released Pro Rodeo version of the AgWagon. This highly anticipated release has been years in the making and represents a groundbreaking advancement at the intersection of agriculture and rodeo. To explore what this means for the community, Jordan Jo is joined by an incredible panel of guests, all of whom bring unique perspectives and insights to the conversation.

The episode features:

• Leighton Berry, the leader of the AgTruckTrader Pro Rodeo Team, who shares how the new AgWagon supports the unique needs of rodeo athletes and ranchers alike. Leighton reflects on the team’s contributions and excitement for this game-changing innovation.
• Scott Vickery, VP of Fox Factory, offering a behind-the-scenes look at the technology and engineering that went into designing the Pro Rodeo AgWagon. Scott discusses how the modifications cater specifically to the demands of both agriculture professionals and rodeo competitors.
• Paul Woody, PRCA Chief Marketing Officer, who delves into the marketing strategy behind the AgWagon’s launch and what it means for the future of partnerships between agriculture and rodeo industries.
• Pat Driscoll, CEO of The Certified Agriculture Group, who highlights the significance of this release from an agricultural perspective and how it aligns with the values of farmers, ranchers, and agricultural innovators.
• Peyton Valentine, Experiential & Pro Rodeo Manager at Certified Ag Dealer, serves as the interviewer for the last section of the episode, steering the conversation toward Jordan Jo and her key contributions that brought this project to life and how it’s resonating with the community. Together, they talk about the future episode release where they unpack the components of the new Pro Rodeo AgWagon and talk about each piece by piece.

As these leaders share their experiences, the discussion showcases the passion and dedication behind the Pro Rodeo AgWagon. Designed by athletes, farmers, and ranchers for the people who live and breathe agriculture and rodeo, this modified wagon bridges two deeply interconnected worlds.

Tune in to hear why this release is more than just a product launch—it’s a celebration of hard work, innovation, and a commitment to pushing boundaries in both agriculture and rodeo. Whether you’re a rancher, athlete, or simply someone who loves to see innovation in action, this is an episode you won’t want to miss.

Listen on

YouTube: https://www.youtube.com/channel/UCJbTWXqF6ip55QbwDH_h9fg

Apple Podcast: https://podcasts.apple.com/us/podcast/drivin-agriculture/id1792245167

Spotify: https://open.spotify.com/show/2s8A6nfTSoIODK3Xmngf5u

Amazon Podcast:

https://music.amazon.com/podcasts/6bfc41a0-c59d-41ab-a4a2-123c0aa4aa1d/drivin'-agriculture

Buzzsprout: https://www.buzzsprout.com/2444368