“Businesses that are driven by purpose and powered by creativity are the ones that win” - Colt Briner

1. Consistently practice your craft. If you stop practicing something—whatever it may be, you will slowly lose your hard-earned skill and expertise behind it. You won't only lose efficiency and effectiveness—you will fall out of touch because everything is always in constant change, though do so at different speeds.   
2. Creativity is more than just using a pencil. Little do people know that there are numerous "types" of creativity, and each type has a range of depth. Creativity is not exclusive to artists and designers. Creativity comes in many forms, including analytical creativity. It seems like a juxtaposition—but it's true! 
3. Progressive creativity requires structure within a company. Being creative is often easy, though creative people often have difficulty operationalizing things. The work process ends up looking like a chaotic mess. Design, marketing, and ad departments and/or agencies often struggle to operationalize properly. Remember: creativity is best served with a side of operational order to ensure a team is efficient AND effective while making an idea come to life!  
4. A business's goals must be aligned with the creative team's initiatives. If your creative team doesn't understand the bigger picture in detail, they can't properly help you accomplish what you're trying to achieve as an organization. The assets the creative team makes end up being useless, may have the risk of being irrelevant to your ideal customer, and/or the assets drive a lot of engagement or attention because the viewer/prospect "likes it." However, it fails to convert them to paying customers. 

About Colt 

Colt has over 20+ years of experience as a marketing and business development executive supporting early-stage startups and full-fledged unicorns. He has built benchmark-crushing marketing departments from the ground up for five companies as an employed exec and supported dozens of others in doing the same as a consultant. 

As Founder & CEO of Scrappy AF Marketing, he helps young organizations capture market share from industry incumbents and supports established businesses in accelerating growth. During his time as CMO for Ensemble Health, they secured 60% of all contracts written in their industry nationwide. He has helped to transform both healthcare and education in the United States. 

Feel free to connect with Colt Briner or Rob Turley on LinkedIn or @RobTurley2 on Twitter! 

#DTRHpodcast #HighVolumeIsDead #ScrappyAF #Creativity #Marketing #Goals #MarketingTips #Design #Mindset #CreativeThinking #Optimization  

1. It's about quality closes, not quantity meetings. The number of meetings you set has nothing to do with effectiveness or success. The fact that a deal closes is the only measurement that matters in the end. We need to stop focusing on indicators of sales activity and start focusing on the strategy behind the results—what counts.   
2. The number of touches is rising. Don't be impatient. The average number of touches to get someone's reply is approximately 18 touches to date. We're headed in the wrong direction, and fast. 10 years ago, it was 7-9 touches; 10 years before that, it was 3-4. You do the math. It's a cumulative problem, and the way to cut through the noise is to win. 
3. "Don't confuse 'attention' with 'intention.'"  A "smartass" marketer came up with the term "intent data" because it sells better and is more palletable. Truth is, intent cannot be measured until the outcome has happened and is just behavioral data that measures a person's attention and action—nothing more. You can't predict someone's intent, and "intent data" does not predict whether someone will buy—or otherwise. It can only indicate some loosely correlated "buyer signals"... or maybe not... you get the point. 
4. Selling to the wrong client will damage your engineering team… What? Everything within every business is interwoven and connected, whether you'd like to think so or not. Listen to the podcast to learn more about this because it's honestly too cumbersome to explain in text. 

About Adem 

Adem is the Founder of Disruptur. A full-cycle sales company like no other. It replaces output management with outcome management. 

Adem leverages "Dark Prospecting" and hyper-targeting techniques, coupled with "growth-by-magnification" methods at every touch of the sales process outlined in "Closed-Circuit Selling."

The Disruptur framework has gained worldwide exposure on the global, critically acclaimed podcast, #UNGOOGLEABLE, by Jonny Stofko in 2022.

Feel free to connect with Adem Manderovic or Rob Turley on LinkedIn or @disruptur @RobTurley2 on Twitter! 

#DTRHpodcast #HighVolumeIsDead #DarkProspecting #PredictableProspecting #ClosedCircuitSelling #Sales #Marketing #SalesEnablement #SalesTips #FutureOfBusiness #BusinessDevelopment #AI #SalesProcess  

"You can't grow professionally unless you are willing to grow personally" —James Buckley

1. It's YOUR responsibility to learn, grow, and succeed as a sales professional.  Don't solely rely on your employer, your boss, or any external factor to enable you to become successful in sales. Often employers do not get you the training or provide the right resources to help you get to where you want to be, so don't be afraid to acquire the right training or mentorship of your own volition.   
2. You must EARN the opportunity to sell to somebody.  A salesperson's job is to help find a solution to a problem that is presented to them, not sell a product or service. You must discuss the prospect's current situation to understand the cause rather than shove a solution in their face to help patch a symptom. Dig deep and understand the situation. 
3. Avoid saying “I” or "we" when reaching out to a prospect.  IT'S NOT ABOUT YOU! Using "I" or "we" make it about you. Stop and re-read the message you're about to send and think, "Is this message about them or me?" Put yourself in the buyer's shoes and think about the idea behind your messaging. "Is that how I'd want to be approached?" 
4. Invest the time to build a personal brand.  Your sales numbers and success rates can be top-notch at the company you're working at, but you can't take 'em with you. You can take a personal brand with you!  If you have a decent one, you're far more likely to get hired somewhere, and it becomes easier to sell since you appear trustworthy and reliable publicly. 

About James 

As Chief Evangelist at JB Sales, James Buckley has the pleasure of joining some of the best minds in business and "edutaining" millions of salespeople on their journey. JB Sales events and memberships are helping sellers become the best sales professionals they can be... Because they deserve it. 

The front lines of sales have never been more valuable. They need the skills and techniques to help them achieve goals consistently, grow personally and professionally, and ultimately become leaders in their industries. Salespeople now have the power (and choice) to take their destiny into their own hands. 

His organization’s mission is to help salespeople set more meetings, close more deals, build the best personal brands, and win more often with resources that constantly help them level up their game. 

Reach out to James directly - james@jbarrows.com. He always says, "Let’s connect! I’ve never met a stranger in my life!"

Feel free to connect with James Buckley or Rob Turley on LinkedIn or @saywhatsales @RobTurley2 on Twitter! 

#DTRHpodcast #SayWhatSales #HighVolumeIsDead #Sales #SalesEnablement #SalesTraining #SalesTips #FutureOfSales #FutureOfBusiness #BusinessDevelopment #RelationshipBuilding #SalesProcess #BeHuman