• Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

  • By: Mindy Totten
  • Podcast

Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

By: Mindy Totten
  • Summary

  • Turn your passion for the work you do into a successful business that you love, all without burning out or selling out. Join host Mindy Totten, LMBT, CST-D, for weekly episodes about marketing and all things bodywork business. With clarity, empathy, and a dash of humor, we’ll dive into the nitty-gritty about what it REALLY takes to build a profitable and sustainable massage or bodywork practice. You do great work in the world. You deserve to make a great living doing it.
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Episodes
  • EP 201: Avoid burnout + earn more income with these two numbers
    Jan 14 2025

    Clarity is so important as you create your ideal massage or bodywork practice.

    In my years of coaching massage therapists on the business side of their practices, I’ve seen a lack of clarity about what you want your practice to look like hold so many wonderful practitioners back.

    In today’s episode, I share two critical numbers for bodyworkers. Once you get clear on these numbers, you’ll be on your way to building the practice of your dreams.

    “You can avoid burnout and earn even more income by paying attention to these 2 simple numbers. I want you to get clear on these and you’ll be amazed at how much simpler and more straightforward and more clear your practice will become.”

    This Week on the Do It With Intention Podcast:

    • Learn the difference between the numbers of clients you have and the numbers of sessions you have in a given timeframe (day, week, month, year).

    • Find out how it’s much easier to work with your existing clients — making their lives a touch better with the great work you do — than it is to scramble for new ones.

    • And how burnout can affect us both physically and mentally — and lead to us not doing our best work.

    Resources from this episode:

    • Register now for a new training — Marketing Your Bodywork Business in 2025 and Beyond.

    • Grab your free practice-building resources here!

    • Check out my website

    • The Bodywork Project

    • Have a question you’d like answered on the podcast? Shoot me an email!

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    16 mins
  • EP 200: Should you start a podcast? Reflections on 200 episodes!
    Jan 2 2025

    On this week’s milestone podcast, we celebrate our 200th episode with former The Bodywork Project alumni and bodyworker extraordinaire, Julie Taylor.

    Tune in to hear Julie interview me about this exciting occasion, and learn what it’s like to spend half a decade producing a podcast for massage therapists and bodyworkers on the business side of their practices. (Spoiler: It’s terrific!)

    “What I’ve learned over the 5 years I’ve been doing this is that I’m starting to lean more into who I am. What does that mean? I am unapologetically Old School. I know that our industry, our work, is absolutely about connecting with people one on one, holding space for them, being present, being neutral, and I’m going to lean into that more. I’ve grown into comfort and confidence. This is who I am and this is what I’ve seen work over and over again.” — Mindy Totten

    This week on the Do It With Intention Podcast:

    • Learn why I decided to start a podcast and maintain it on a consistent basis, and an astonishing statistic about how long the average podcast lasts.

    • How women in particular have a hard time embracing what they’ve built and having pride in their accomplishments.

    • Find out what “perfection paralysis” and “the first pancake” are and how to overcome them. Hint: You can’t control everything.

    • Learn how (and why) to start a podcast, some challenges involved in producing one, and the fun parts too.

    Resources from this episode:

    Julie Taylor is a women’s health nurse practitioner (WHNP-BC), nurse herbalist, Science of Energy Flow® Foot Reflexology Practitioner, and Herbal Diplomat® whose practice, Integrative Solutions for Health, helps people take charge of their own health/healing and encourages everyone to actively engage in self-care. Julie bridges traditional healing practices with biomedical healthcare to provide a foundation for partnering with plants for health and healing.

    • Learn more about Julie Taylor’s Equine Assisted Therapy here.

    • See her Integrative Solutions for Health website here.

    • See my past interview with Julie here.

    • Theresa Reed — The Tarot Lady.

    • Pat Flynn’s How to Start a Podcast.

    • Grab your free practice-building resources here!

    • Check out my website

    • The Bodywork Project

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    53 mins
  • EP 199: How to not sound pushy when you ask for re-bookings
    Dec 17 2024

    This week’s episode focuses on grounding in integrity and respecting your massage and bodywork clients when asking for rebookings.

    Tune in to learn how to connect with clients in a way that is genuine and authentic, and that puts both you and your clients at ease.

    “I know that so much of the advice you get tells you to do everything you can to upsell your clients. I’m suggesting you don’t upsell. Here’s what to try instead.”

    This week on the Do It With Intention Podcast:

    • Learn how to trade aggressive sales tactics with more gentle and effective methods.

    • And how to let people know the plan of action in their treatment and — more importantly — the reasoning behind that plan.

    Resources from this episode:

    • Grab your free practice-building resources here!

    • Check out my website

    • The Bodywork Project

    • YouTube massage business videos

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    9 mins

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