• Direct Mail for E-Commerce + BFCM Marketing Tips with Drew Sanocki of PostPilot

  • Sep 18 2024
  • Length: 54 mins
  • Podcast

Direct Mail for E-Commerce + BFCM Marketing Tips with Drew Sanocki of PostPilot

  • Summary

  • Episode 3 of the Shopify Happy Hour features Drew Sanocki, e-commerce veteran and CEO of PostPilot, the #1 direct mail app on Shopify.

    During this episode Drew shared tips including:
    - the most valuable direct mail campaign types
    - why coupon codes aren't as important as you think
    - how to "prove" performance through appropriate audience targeting
    - Black Friday / Cyber Monday strategies that work
    - what brands are doing to get ready for 2025

    And LOTS more...all shared over a Bulleit Old Fashioned and Manhattan.

    Products and brands mentioned during this episode:

    • Bulleit Whiskey
    • More Labs
    • PostPilot
    • Dr. Squatch
    • Taylor Stitch
    • How Brands Grow by Byron Sharp
    • Top Grading by Bradford Smart
    • Database Marketing by Kevin Hillstrom
    • Drilling Down by Jim Novo
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