Digital Transformation Success

By: Priscilla McKinney
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  • Summary

  • You'll hear from consultants, trainers, executives, innovators and thought leaders. We'll avoid buzzwords, jargon and leave behind our egos to help you take that next step toward digital transformation success. Hosted by author and serial entrepreneur, Priscilla McKinney. Learn more at www.digitaltransformationsuccess.com
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Economics Marketing
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Episodes
  • LinkedIn by the Numbers: Best Practices for Social Selling and Thought Leadership Strategy

    LinkedIn by the Numbers: Best Practices for Social Selling and Thought Leadership Strategy
    Jan 28 2025
    Master the art of strategic LinkedIn engagement beyond viral moments. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney shares powerful insights about effective B2B social selling and thought leadership on LinkedIn. Drawing from LinkedIn's Thought Leadership Impact Study of 3,600 management-level professionals, she examines six key practices that drive meaningful engagement and business growth, starting with understanding your LinkedIn social selling index (SSI). McKinney explores critical findings from the study, including how 71% of professionals find most thought leadership content lacks value, while 65% say quality content significantly improves company perception. She also breaks down essential strategies like the Rule of 15 for content balance, emphasizing value-driven posts over sales messaging. She explains the importance of creating audience-centric content, addressing industry blind spots, and the importance of challenging conventional wisdom. "Your audience isn't just looking for information," McKinney explains. "They're looking for insights that help them make better decisions." While most B2B professionals focus on reaching massive audiences, McKinney demonstrates how strategic thought leadership targets the right 100-500 connections who truly matter for business growth. These proven frameworks, along with tools for networking, help leaders build trust, showcase expertise, and develop authentic professional relationships that drive measurable results. Sponsors: Ever feel like your company is sitting on a goldmine of opportunities, but somehow they keep slipping through the cracks? Here's the thing - most companies already have their next big win hiding in their database. They just need a systematic way to turn those contacts into revenue. They need a way to reactivate dormant connections and give them a reason to engage and even buy. Little Bird Marketing's Revenue Sprint is a proven system that works backward from your revenue goals to create a plan that is focused on building a sales pipeline and ultimately, predictable growth. We focus your sales and marketing efforts on one goal only and employ strategies for real wins that are measurable and replicable. And the best part? You don't need a massive budget to make it happen. Ready to turn those missed opportunities into new wins? Click here to learn how we build predictable pipelines for sustainable growth. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 mins
  • How Surgeons are Leading Digital Transformation in Healthcare

    How Surgeons are Leading Digital Transformation in Healthcare
    Dec 10 2024
    AI transforms medical documentation from burden to breakthrough. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Dr. Michael Ewing, Chief of Surgery at Corpus Christi Medical Center and co-founder of MedQuill, the engine behind SurgeOn Scribe. They discuss how AI revolutionizes healthcare documentation by addressing the significant challenge of physician charting time and documentation accuracy. Ewing shares his digital transformation strategy for implementing AI solutions, explaining how the technology captures patient conversations while maintaining HIPAA compliance and seamlessly integrating across multiple Electronic Medical Record (EMR) systems. Through this digital transformation case study, they explore the impact on healthcare delivery, including time savings, improved patient interactions, and enhanced documentation accuracy. "With SurgeOn Scribe, doctors reclaim valuable hours in their day,” Ewing explains. “And focus on better patient care – and that's why we're there at the end of the day.” McKinney and Ewing also discuss the broader implications of digital transformation in healthcare, examining how AI tools can reduce physician burnout while improving patient outcomes. The conversation highlights real-world examples of how digital innovation is transforming traditional medical practices, emphasizing the importance of maintaining the human element in healthcare while leveraging technology to enhance efficiency and accuracy. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 mins
  • Emerging Technologies for Better Business Decision-Making

    Emerging Technologies for Better Business Decision-Making
    Nov 19 2024
    Market research gets an innovation makeover by integrating digital innovation and psychological insights. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with guest Stefanie Francis, founder of Hootology, about modernizing market research through digital transformation. Francis, an experienced market research professional and former NYU adjunct professor, brings insights from her innovative approach to combining qualitative and quantitative research methodologies at scale. They discuss how emerging technologies and digital transformation reshape traditional market research methods through gamification and enhanced data collection. Francis explains the "quantification of qual," highlighting different approaches to gathering consumer insights in today's segmented market landscape. They explore the practical applications of gamified platforms in market research, including their ability to facilitate cross-team collaboration and maintain a comprehensive customer database. They talk about how these platforms facilitate real-time, synchronous conversations with larger groups while retaining the depth of qualitative research. "If we're doing research in five years the same way we're doing it now as Hootology, call us on it because society is changing so much," Francis explains. "How can we not get so caught up in [how] it's always been done and [evolve]?" McKinney and Francis also discuss digital transformation strategy in market research, emphasizing the importance of combining traditional and innovative approaches. They explore digital transformation examples from Francis's experience, highlighting the potential of gamified platforms to enhance data quality and consumer understanding. The conversation touches on the evolution of market research methodology and the role of digital innovation in creating more engaging and effective research experiences. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    28 mins

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