Digital Marketing Happy Hour

By: Chris Casale & Ryan Smith
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  • Summary

  • Digital Marketing Happy Hour is a podcast about marketing, technology, and life. Marketing is a passion for hosts Chris Casale and Ryan Smith, and they're driven by the goal of helping your business achieve results so you can reach your goals. Listen to a happy hour conversation between 2 digital marketers discussing today's: 🍻Digital marketing problems 🍻Provide solutions 🍻Offer tips and guides Let's celebrate happy hour together. 😀 Listen with your favorite beverage in-hand! Join us for a journey through all things marketing, including content marketing, digital marketing strategy, marketing technology, SEO, data analytics and much, much more! New episodes weekly!
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Episodes
  • Episode 51: Using Data Integrations to Streamline Your Marketing Campaigns

    Episode 51: Using Data Integrations to Streamline Your Marketing Campaigns
    May 20 2021
    Why is data integration the cornerstone of marketing operations? What are the three steps to managing your data integration and the six primary data integration techniques? In this episode, Chris and Ryan continue the discussion around marketing operations with a focus on the types of data integrations and how to properly manage your data so you can gain business intelligence and improve decision making.
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    41 mins
  • Last Call: Digital Marketing News for May 17, 2021

    Last Call: Digital Marketing News for May 17, 2021
    May 18 2021
    TikTok has a new CEO; Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions; Yelp announces Custom Location Targeting and more features to expand reach for local businesses; Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of May 17, 2021.
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    17 mins
  • Episode 50: How Marketing Operations Makes Your SMB More Efficient

    Episode 50: How Marketing Operations Makes Your SMB More Efficient
    May 6 2021
    What is Marketing Operations (MarOps)? Is it important to have a plan for marketing operations even if you're still a startup or SMB? In this episode, Chris and Ryan explain why marketing operations is important to maintaining business efficiencies and breaking down silos, and offer five steps on how to create a marketing operations strategy.
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    30 mins

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