Since establishing FPW Media in 2013, he has been transforming the traditional marketing landscape by putting client needs at the forefront. With a deep passion for visual storytelling, branding, and design, cultivated from his childhood experience in photography, Owen has overseen numerous successful projects and built lasting partnerships across industries. His dedication extends beyond the business realm, highlighted by his direction of the acclaimed film 'Lionhearted' in 2018, which explored the post-war experiences of veterans.

Through her business, Crisp Communications, she offers outsourced, bespoke and beautiful marketing and communications designed to grow business. Crisp is currently celebrating being nominated a Finalist in the 2023 Sunshine Coast Business Awards.

Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale businesses that give them stability, purpose and energy to work smarter and live better using his proprietary Kinetic Customer Formula™.

He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping ecommerce businesses crush it on Amazon and other online marketplaces.

He was named Ernst and Young’s Entrepreneur of the Year for business services in 2009.

Download your free copy of Unleash the Power of Unreasonable and Create A Legion of Fans- https://gift.cxformula.com/prince

With over a decade of experience as a marketer at B2B technology and SaaS companies, he loves the process of empowering B2B marketing and sales teams to reach their revenue goals with innovative AI-driven solutions.

MarketMate AI is a platform for personalizing content for B2B buyers so it resonates, converting more customers and shortening sales cycles.

Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has been featured in numerous industry publications including the American Marketing Association and Markitors.

SHOW NOTES:

KPI Calculations

Total Revenue - Total of Sales across all of your Sales Channels

Net Revenue (Gain or Loss) - Total Revenue - Total Expenses

AOV (Average Order Value) - Total Revenue / Number of Transactions

Conversion Rate - Number of Transactions / Number of Visitors

MER (Media Efficiency Ratio - Total Revenue / Total Paid Ad Spend

ROAS (Return on Ad Spend) - Total Revenue Attributed to ac Campaign / Cost of Campaign)

CAC (Customer Acquisition Cost) - Expenses / Number of New Customers

The Launch Box FREE E-Commerce Performance Tracker. Download copy of Free E-commerce Performance Tracker here: bit.ly/tlbperformancetracker

Watch on YouTube - https://www.youtube.com/watch?v=lZACBSLNsBA

Had the opportunity to dive deep into the world of landing page optimization with Peter Guirguis on Digital Marketing Gyaan Podcast.

In today's digital landscape, crafting landing pages that truly resonate and convert is both an art and a science. From captivating visuals to strategic copywriting, every element plays a crucial role in guiding visitors towards taking desired actions.

During our insightful discussion, Peter shared invaluable insights and practical tips on:

-> Understanding the psychology of user behavior.

-> Leveraging data-driven approaches to optimize conversions.

-> Key design principles for maximum impact.

-> Crafting compelling calls-to-action that drive action.

A huge thank you to Peter Guirguis for sharing his knowledge and expertise with us! Can't wait to implement these strategies and witness the transformation firsthand.

#LandingPageOptimization #DigitalMarketing #ConversionOptimization #Innovation #Podcast

Peter Guirguis, a seasoned digital expert, is the dynamic force behind SwiftPress Support. With a rich history as the founder of Grace Digital Solutions, Peter has a proven track record in crafting exceptional websites for diverse clientele, from businesses to personal brands. A recognized figure in the digital space, Peter has been honored multiple times by the Wells Fargo Leaders Club.

Alex Devine is a marketing and business consultant providing a unique bridge between old school business ideals and new generational perspectives.

As the president of VSG Marketing, Alex uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence. Alex leads the VSG Marketing team and provides executive oversight to all service offerings in addition to making sure clients remain on the cutting edge of their industries.

Yaron Been is an ecommerce entrepreneur, growth coach, and industrial engineer with a passion for helping businesses succeed.

In addition to his professional pursuits, Yaron is also passionate about Stoic philosophy, personal development, and bodybuilding.

With a track record of bootstrapping and scaling 7-figure ecommerce stores while traveling the world, Yaron has a wealth of experience to share with listeners.

Ready to revolutionize your e-commerce game? Listen to the latest episode of "Digital Marketing Gyaan" where I had the privilege of discussing with Yaron Been about the secrets behind planning a killer e-commerce paid campaign strategy!
In this discussion, Yaron shares invaluable insights and actionable strategies that will turbocharge your e-commerce marketing efforts.
Key Insights:
-> Discover how to identify and reach your ideal audience with surgical precision, ensuring your campaigns hit the mark every time.
-> Learn innovative approaches to allocate your campaign budget strategically across various channels, maximizing your return on investment.
-> Dive into the power of data-driven optimization, and uncover how to leverage analytics to continuously refine and improve your campaigns for unparalleled success.
#DigitalMarketing #EcommerceMarketing #PaidCampaigns #MarketingStrategy #DigitalMarketingGyaan #Interview #YaronBeen #EcommerceSuccess #PodcastAlert