This is Episode 5 of the Digital Downshift Podcast. And this is the first guest and interview episode!

If you would like to comment on this episode (or any others) please subscribe to the Digital Downshift YouTube Channel and drop in the comments there!

I am honored and excited that SEO seer, writer, marketer and maker Glen Allsopp joins us on this episode of the Digital Downshift Podcast!

Glen has been a hands-on practitioner of online marketing for over 15 years. He is a consultant to major corporate clients, and followed by media thought-leaders and the biggest names in SEO. At Detailed.com, he brings a keen eye and a wealth of both technical and design knowledge to the practical side of marketing. Yet his analytical nature has also led to some truly unique insights and data on the business landscape of online media.

Glen really is a pioneer; an uncommon mix of artist and analyst. His published articles and reports are always chock full of keen observations and ideas. And we're very lucky, in this interview, to get his thoughts on a whole range of topics.

He was also very generous with his time, allowing us over 2 hours to really go deep on some of these topics. So I have broken the discussion into 2 episodes.

• On quality over quantity…
• Why he has never had to remove a single thing from SEO Blueprint…
• Content, courses, conferences and clients in a post-HCU world…
• The intersection of finance and digital marketing…
• Hear about “Super Pixels” directly from glen for the first time ever...
• How Glen got a link from Matt Cutts…
• The natural, human response to giving…
• Monetizing a podcast, before there was a podcast…
• And MUCH MORE...

Detailed https://detailed.com/

@viperchill https://x.com/ViperChill

SEO and the Stock Market: How to Profit from Google Penalties https://detailed.com/seo-stock-market/

SPI 003: Affiliate and Niche Site Strategies Revealed with Glen Allsopp https://www.smartpassiveincome.com/podcasts/affiliate-niche-site-strategies-revealed-glen-allsopp/

Dear @jack and @ameet, this is why Twitter ads are broken https://medium.com/@ViperChill/dear-jack-and-ameet-this-is-why-twitter-ads-are-broken-7fed9cb7517

================= Fine Print: Opening/Closing Music - "Dreamin' " by Danijel Zambo Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/danijel-zambo/dreamin License code: W94TFFIQZH46VZJJ

This is Episode 4 of the Digital Downshift Podcast. With this episode continuing the series, "Bring It".

If you would like to comment on this episode (or any others) please subscribe to the Digital Downshift YouTube Channel and drop in the comments there!

Here are some of the ideas covered in this episode...

This episode "What I Brought: 3 Stories" explores the idea that personal qualities, capabilities, and past experiences can directly influence and shape professional circumstances. I share three examples of how unique skills and experiences can lead to different forms of success in different professional scenarios.

• Personal interests and relationships can lead to unexpected and unprecedented career opportunities
• How music and strong core values led to a job offer and a completely different career path
• A startup, a series of acquisitions and a 10 year run at a global investment bank
• Personal qualities — being persistent, ability to work autonomously, and trustworthiness — go a long way

• Previous work experience and friendship with a coworker led to co-founding a fintech startup
• Shared work history and trust (and self-knowledge) were key assets that readied us for the venture
• History and partnership have value beyond the sum; we've grown stronger since

• Finance led to an unlikely interest in data and numbers (and informed my quantitative approach to marketing)
• Kyle Roof (the secrets of ranking are on page one) and Doug Cunnington (Keyword Golden Ratio) were early influences
• But my capital markets experience set a high bar for data quality and helped identify the problem with marketing tools
• Creating a micro SaaS, SERP Sonar, was my attempt at a solution (WIP)
• Stitching together collected skills and leveraging the expertise of others made it possible

Everyone has unique skills, knowledge, and perspectives, and can develop new strengths along the way. We can leverage existing assets more than we think and gain the ones we don't already have.

================= Fine Print: Opening/Closing Music - "Dreamin' " by Danijel Zambo Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/danijel-zambo/dreamin License code: W94TFFIQZH46VZJJ

This is Episode 3 of the Digital Downshift Podcast. With this episode we start a new series, called "Bring It". :)

If you would like to comment on this episode (or any others) please subscribe to the Digital Downshift YouTube Channel.

Here are some of the ideas covered in this episode...

• We all need a plan and an assessment of our available resources
• Define "assets" beyond just financial assets
• The full life portfolio reflects our stories, skills, experience (good or bad) and more; not just financial prosperity
• Manage personal life assets carefully like financial assets

• Childhood and family experiences that shaped who you are
• Powerful reference points to better understand yourself and relate to others

• Practical knowledge and areas of expertise
• Formal education, degrees, certifications
• Continuous learning mindset and potential knowledge

• All jobs and roles throughout life, not just recent
• Primary career accomplishments
• Business ownership experience, even failures

• Family life experiences
• Health, security, mental wellness
• Hobbies, interests, extracurricular activities
• Major life events

• Volunteer work, charitable efforts
• Impact on family, community, world
• Reflecting on how choices shape your legacy

• Full life portfolio is the sum of all personal life assets
• Taking inventory allows valuing and managing assets fully
• Growing assets can translate into greater overall wealth

================= Fine Print: Opening/Closing Music - "Dreamin' " by Danijel Zambo Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/danijel-zambo/dreamin License code: W94TFFIQZH46VZJJ