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We’re thrilled to bring you exclusive insights from Productized 2024, our third conference of the year! This series continues our TalkInTen format, delivering short, impactful conversations with leading voices in product and business agility. Each episode is packed with actionable strategies and real-world examples aimed at helping teams and organizations succeed in a rapidly changing world.

In this episode, we’re joined by Krasi Bozhinkova, an expert in product strategy and innovation, to explore the secrets of creating lasting product value. Krasi introduces the Critical Need Model, a framework designed to identify and prioritize user needs in a fast-evolving landscape. She discusses how product managers can move beyond incremental improvements to deliver breakthrough success by focusing on user tensions and aligning them with core product values.

Krasi on LinkedIn - https://www.linkedin.com/in/krasi-bozhinkova/

Here is the synopsis of Krasi's Workshop:

In today's hyper-competitive digital landscape, success requires more than understanding user needs—it demands speed, precision, and a bit of luck. Discover how to replace luck with the Critical Need Model, focusing on evolving user needs for enduring product value. Krasi and Ewald will provide actionable insights on prioritizing critical needs, understanding user tensions, and aligning them with core product values.

If you enjoy the podcast, please leave a review and stay tuned for more great episodes from the Product Agility Podcast!

Use code PROD24 for 15% off training courses at Sheev.

Sheev - https://www.sheev.co.uk

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

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💻 https://sheev.co.uk/

Product Agility Podcast

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💻 https://productagilitypod.co.uk/

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Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

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