Adam Gassman is the Chief Growth Officer at Beam, a functional wellness brand offering natural supplements. He is also the Founder of Lane 529, which offers personalized strategies for brand growth, and an investor and advisor for multiple companies. As a growth and marketing executive, Adam has over 10 years of experience driving user growth for content and DTC brands.

From rising ad and customer acquisition costs to various ways of measuring creative performance, driving brand growth requires agility and innovation. How can you balance your efforts to promote profitable and sustainable growth?

In recent years, creative has become increasingly strategic and integral to brand growth. Optimizing performance on creative campaigns requires analyzing engagement and hook rates through quantitative and qualitative testing. Growth specialist Adam Gassman was eager to launch a campaign on Facebook, but without assessing his target audience, the campaign failed to perform. He emphasizes integrating brand marketing with creative to boost engagement and drive profitable results. As the key growth driver for a functional wellness brand, Adam has observed significant success in channel diversification for advertising and retail media.

In the latest episode of Ecom Experiences, Samir Balwani chats with Adam Gassman, the Chief Growth Officer at Beam, about driving growth in the ecommerce age. Adam shares how Beam integrates product innovation in its growth efforts, the importance of continuous learning and testing, and how AI can aid in overcoming marketing shortcomings.