Decoding AI for Marketing

By: Greg Stuart Rex Briggs
Listen for free

  • Summary

  • Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks. Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.
    2023 - MMA Global
    Show More Show Less
Economics Marketing
Show More Show Less
Episodes
  • Marketing AI Trends That Emerged from CES

    Marketing AI Trends That Emerged from CES
    Jan 13 2025

    Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketing trends he is most excited about coming out of this year’s Consumer Electronic Show in Vegas. He talks about what’s over and underhyped - from superautomation and agents to content creation and beyond. And we’ll hear predictions as to how AI in marketing is evolving in 2025.

    For Further Reading:

    Read Shelly’s blog from CES: https://shellypalmer.com/2025/01/ces-2025-ai-everywhere-all-at-once/?mc_cid=9308fe7c89&mc_eid=6a852a63e9

    Subscribe to Shelly’s newsletter: https://shellypalmer.com/subscribe/

    Listen on your favorite podcast app: https://pod.link/1715735755
    Show More Show Less
    1 hr and 1 min
  • Embedding Artificial Intelligence in the World’s Largest Companies

    Embedding Artificial Intelligence in the World’s Largest Companies
    Dec 3 2024

    Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the industry is going next.

    For Further Reading:

    Learn more about Ashok: https://www.linkedin.com/in/ashokkalidas/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=in

    AI at Kantar: AI at Kantar

    Kantar’s AI Innovators Summit: https://www.kantar.com/campaigns/ai-innovators-summit

    A webinar on Kantar’s research revealing the strong correlation between brand penetration and consumer attitude: Unlocking Brand Growth: New Insights from the Fusion of Attitudes and Behaviors

    Listen on your favorite podcast app: https://pod.link/1715735755
    Show More Show Less
    39 mins
  • How Teradata Uses AI to Create Brand Stickiness and More

    How Teradata Uses AI to Create Brand Stickiness and More
    Nov 19 2024

    Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where personalization is heading next, and the most effective use cases for impacting customers.

    For Further Reading:

    Learn more about Jacqueline: https://www.linkedin.com/in/jacqueline-woods-361477/

    Trust Me I’m a Robot: How AI Can Improve Brand Stickiness (Fast Company): https://www.fastcompany.com/91194920/trust-me-im-a-robot-how-ai-can-improve-brand-stickiness

    Customer Complaint Analyzer Demo Video: https://www.teradata.com/insights/videos/customer-complaint-analyzer

    Listen on your favorite podcast app: https://pod.link/1715735755
    Show More Show Less
    47 mins

What listeners say about Decoding AI for Marketing

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available