Data-Driven Stories: Unlocking Value Through Marketing and Storytelling - Thought Leadership

Welcome to ValuationPodcast.com, a podcast and video series about all things related to business and valuation. My name is Melissa Gragg, and I'm on a Financial Mediator and Business Valuation Expert located in st. louis.

Today, I'm speaking with Austin LaRoche, located in Los Angeles, California.
Austin is the CEO of Global full-service marketing agency ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework for B2B growth.

Today's episode is all about content creation, thought leadership, marketing niches, and data storytelling.

Topics addressed:
Purpose of Content
Authority & Thought Leadership
Marketing towards a Need
Marketing to a Demographic
Build Communities

Specific questions asked:
Historically, how have people perceived numbers and data in a business setting?
What are effective methods for communicating complex calculations?
How does data storytelling enhance a company’s perceived value?
What tools do you recommend for building effective data stories?

Connect with Austin:
www.atakinteractive.com
www.linkedin.com/in/austinlaroche/
www.youtube.com/@UCApP-PQ_tLkS6-76-xgwQIg

Melissa Gragg 
CVA, MAFF, CDFA 
Expert testimony for financial and valuation issues 
Bridge Valuation Partners, LLC 
melissa@bridgevaluation.com 
http://www.BridgeValuation.com 
http://www.ValuationPodcast.com 
http://www.MediatorPodcast.com 
https://www.valuationmediation.com
https://www.thedivorceallies.com/
Cell: (314) 541-8163


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