• Dark Social

  • Jun 3 2022
  • Length: 42 mins
  • Podcast

Dark Social

Listen for free

View show details

  • Summary

  • As platforms have matured, they’ve become worse: more ads, more gaming the algorithms & reviews, more noise, more spam. Your customers are turning elsewhere to inform their buying decisions.


    During the pandemic, connections to communities like private Slack channels, Facebook groups, Reddit communities, and mastermind groups have grown stronger. But these places are “Dark” to marketing analytics and attribution software, and most marketers are ignoring them.


    In this episode Matt explains why marketers need to take “Dark Social” seriously, and digs into ways to update your marketing tactics better match the evolving buyers' journey that your customers are on.


    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Dark Social

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available