In my last episode on Cultural Revolution, I’ve given my conclusion that a cyber cultural revolution is currently unfolding in China. It could be viewed as my personal observation or prediction.

And here I am, Why do I say so?

First, I have to ask you: Have you ever been attacked on the net? Seriously, like tens of thousands people commenting on your post, and most of the comments is personal judgement on you with a lot of fowl words or disdain. It’s a cyber battlefield where you versus let’s say 5000. Have you won that war before?

If you don’t have that experience, it would be a little hard for you to really understand what I’m going to explain.

Luckily, I just came across that experience last month by accident. And I feel extremely lucky that I’ve experienced it when I’m abroad, which means I’m not in China. It’s a totally stranger social media, and I’ve done a good job on my personal information. Namely, once I delete the social media app, I’m all good. By the way, the app is called little red book.

By sheer coincident, when I began to think about this cultural revolution topic, one of my post got attacked. What did I say? A very personal opinion after I randomly seeing so many people mocked that the world is a fancy sham. « The world is a fancy sham » is kinda of popular view on Chinese social media, I don’t wanna spend too much time on it. Basically it’s related with Chinese working environment where the state-owned enterprise bred a rotted worldview.

So I posted a few words on my unobtrusive account, something like « no the world is not a fancy sham. Your worldview has no impact on the world, rather it influences your choice towards the world. So be careful, you should see the world more.» But I think it’s my attack on Chinese over fifty which got me backfired. Because I put it at first « if one over fifty years old is still saying the world is a fancy sham, he/she hasn’t see the real world » On reflection, I just realised that in China one over fifty are exactly those born or grew up in Cultural Revolution. The thing surprised me is that they are also active on social media.

To give you a brief picture. This post got around 123,000 impression, within which I got 6000 attacks, 2000 supports. So I send this feedback to my friend who did media with me before in China, to understand the audience, and user image of Little Red Book. For the audience we mean to grab: 94% stay silence, 4.4% again us, 1.6% for us. In conclusion, the enemy is triple of us, but the real audience we want is that 94% silent one.

I repeat once more. I’m very lucky for this case.

Let me show you another one, to show you, for real what happened in China, last week, a vlogger name « Hu Cheng Feng » was doing live on his bilibili account, a Chinese platform close to Youtube. And somehow, one audience just asked him a question which ended his whole career.