Cultural Marketing: Was das ist und was es zu beachten gilt
Aug 31 2023
Length: 45 mins
Podcast

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Cultural Marketing: Was das ist und was es zu beachten gilt

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Summary
Diesmal wird’s philosophisch: Was ist Kultur und wie können Kultur und Marke sich gegenseitig helfen? Und was hat das Ganze mit dem Song Wildberry Lillet zu tun? Wie Cultural Marketing funktioniert und welche Cases besonders erfolgreich sind, ordnen wir in Folge #8 vom TWELVE CAST, dem Podcast der Serviceplan Group, ein. Wir, das sind: Host Benjamin Majeron und seine beiden Gäste. Zum einen Niko Backspin, Cultural-Marketing-Experte und Hip-Hop Journalist und zum anderen Lars Holling, Managing Partner von Serviceplan Bubble.

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