From Family Roots to Industry Leadership: Jamie Pearson's Cannabis Story

Today I had the pleasure of speaking with Jamie Pearson, a dynamic leader in the cannabis industry. Jamie is the CEO of New Holland Group, a global consultancy that helps cannabis companies and brands expand across borders. She shared fascinating insights into her work, including helping a woman-owned company that makes vaginal suppositories and assisting a major European seed company in entering the U.S. market.

Jamie’s journey into the cannabis industry is deeply personal and unique. Growing up with a father who has been cultivating cannabis for over 57 years and a cousin who is the DJ for Cypress Hill, Jamie was surrounded by cannabis culture from an early age. Despite initially distancing herself from the industry, her path led her back when she helped Cypress Hill navigate endorsement deals in the burgeoning legal cannabis market.

Her tenure as CEO of Bhang, a well-known cannabis brand, was particularly enlightening. Jamie discussed the challenges and triumphs of leading a company through public listing and navigating the complexities of the cannabis market. She emphasized the importance of integrity, emotional intelligence, and understanding the unique culture of the cannabis industry.

Jamie also touched on her current role at New Holland Group, where she leverages her extensive network and industry knowledge to help clients succeed. She candidly shared her internal debate about whether to scale her consultancy or continue operating on a more personal level, highlighting her commitment to helping others, especially women and people of color, without always seeking financial gain.

Throughout our conversation, Jamie’s passion for the cannabis industry and her dedication to supporting others shone through. Her advice to reach out to admired individuals, embrace curiosity, and approach challenges with humility is invaluable for anyone in the industry.

You can connect with Jamie on LinkedIn under Jamie Lurie Pearson or follow her on Instagram at @jboogie.22. Thank you, Jamie, for sharing your incredible journey and wisdom with us.

https://www.linkedin.com/in/jamielpearsonnhg/

https://www.linkedin.com/company/newholland-group/

https://bhangnation.com/

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