Are you making simple mistakes in your music marketing? Many artists don't even know what to look out for...

In this episode of Creative Juice, Jack and Circa put a magnifying glass on common strategic and tactical mistakes that artists need to avoid in their marketing! Learn about myths around oversaturation, bad targeting choices and trigger cities, missed opportunities for fan engagement, and why automating everything isn't the answer!

If you're ready to clean up your marketing and start making moves that actually build your fan base, this episode will help you identify and avoid common marketing mistakes that artists slip into far too often!

DISCOVER:

1. Why Worrying About Oversaturation Is Holding Back Your Growth

2. The Myth Of Trigger Cities And How Poor Targeting Choices Will Waste Your Marketing Dollars

3. What Simple Opportunities You Might Miss To Elevate Fan Engagement

4. When To Choose Manual Processes Over Automated Processes In Your Marketing

5. How To Use Digital Signage To Guide Your Fans

6. Why "Easy Button" Advertising Software Isn't All It's Cracked Up To Be

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Outmarketing Billboard Charting Artists and Bands

Join Us In The Indepreneur Discord Server!

Full Stack Creative

Looking to fine tune your online store strategy for 2025? Looking back at insights from other artists last year can give you a head start...

In this episode of Creative Juice, Jack and Circa share a market report from our agency IndieX, highlighting the significant e-commerce sales boost during Q4 of last year! Learn about sales growth at Black Friday this year compared to 2023 and what this surge in sales as we wrapped up 2024 could mean for your 2025 strategy!

If you want insight into leveraging this upward trend in the market, this episode is packed with advice on planning your e-commerce sales strategy and managing your marketing even if the market gets tough!

DISCOVER:

1. How Last Year’s Q4 E-commerce Sales Data Can Guide Your 2025 Strategy

2. Why Increased Buyer Confidence In 2025 Could Spell A Big Win For Your Online Store

3. How To Start Building Out Your Sales Promotional Calendar Effectively Right Now

4. What To Do With Stable Campaigns During Tough Market Conditions

5. Why Lower CPMs In Q1 Are A Great Opportunity To Test And Tweak Ads

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Full Stack Creative

Want to make sure you hit your music career goals this year but that your marketing will hold you back? Two simple process tweaks could set you up for success...

In this episode of Creative Juice, Jack and Circa outline two crucial processes that you can add into your music marketing right now to see an immediate increase in productivity. Learn how to roadmap and plan your music marketing and keep it on track and mistake free so that you hit your goals faster!

If you’re tired of scrambling at the last minute and fixing mistakes that could've been avoided, this systems we cover in this episode will make your marketing efforts more efficient and effective!

DISCOVER:

1. Why Implementing QA Processes And A Communication Cadence Is Essential For Marketing Productivity

2. How Regular Meetings And Tracking Can Prevent Slipping On Progress

3. What Steps To Take To Make Marketing Fun And Rewarding While Being Productive

4. How To Avoid Last-minute Errors By Separating QA From Marketing Builds

5. Why Even The Best Marketers Can Make Mistakes And How QA Can Save The Day

6. How To Build An Initial QA Checklist And Catalog Past Mistakes

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Full Stack Creative