Creative Business Mindset

By: Joké Durojaiye
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  • Summary

  • Welcome to the Creative Business Mindset podcast, where creativity meets business strategy, and passion turns into profit! I’m Joké Durojaiye—a busy mom of 3 and a serial entrepreneur, navigating the ups and downs of business and life. Tune in as I share my life's journey, you'll get the raw realities of blood, sweat, tears, and joys of entrepreneurship. I am an award-winning Home Stager and a board member of the Real Estate Staging Association, a Licensed Real Estate Instructor in the State of Washington, and a Small Business Consultant. My mission is to demystify what it takes to run a profitable six-figure business and help aspiring female entrepreneurs find the courage and clarity to start where they are using what they have to monetize their talent. You will get the determination and smart business strategies to keep growing against all odds. This isn’t just about business—it’s about life. We’ll tackle the real challenges of building a creative career while keeping your sanity. Whether you’re a home stager, designer, or any kind of entrepreneur, expect practical strategies, candid conversations, and relatable stories that inspire, educate, and motivate. If you're looking for a get-rich-quick fix, this is not the podcast for you. If you're ready to roll up your sleeves and do the work, you have the possibility of unlimited income. WHAT YOU CAN EXPECT Behind-the-scenes stories that show you the human side of entrepreneurship Insightful life lessons that balance ambition with fulfillment Proven strategies to attract high-value clients and boost profitability Secrets to scaling your business without burning out I bring decades of business expertise to the table. But this podcast is not all work—it's fun, engaging, and real, designed to motivate you to take action and create the business and life you’ve always wanted. Tune in to the Creative Business Mindset podcast, and let’s turn your creativity into a thriving legacy! Disclaimer: Creative Business Mindset LLC does not guarantee specific results and is not responsible for any losses incurred from the use of the information provided. The content reflects the host and guest's experiences and insights and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their own research and consult qualified professionals where necessary.
    © 2025 Joké Durojaiye
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Episodes
  • Checking In: Podcast Name Change

    Checking In: Podcast Name Change
    Jan 3 2025

    Hi everyone! I’m so excited to share some big news with you—our podcast has a new name: The Creative Business Mindset! This change comes straight from your feedback, and I couldn’t be more thrilled about the direction we’re heading.

    While home staging has been a big part of our journey, I wanted to broaden the scope to include a variety of entrepreneurial topics. Don’t worry—the heart of the podcast isn’t changing. You can still expect practical advice and inspiring stories, but now we’ll be bringing on a wider range of guests and diving into different industries. My goal is to provide even more actionable insights to help you on your entrepreneurial journey. Let’s grow together!
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    4 mins
  • The Art and Tech of Home Staging With Lew Corcoran

    The Art and Tech of Home Staging With Lew Corcoran
    Dec 27 2024

    Guest: Lew Corcoran
    Host: Joké Durojaiye

    In this conversation, I sit down with Lew Corcoran, a multifaceted home staging expert with a background in real estate and photography. Lew shares his journey from real estate to home staging and photography, emphasizing the importance of technology such as drones and virtual tours in enhancing property listings. He discusses the significance of floor plans in staging and how they aid in visualizing space.

    The conversation also covers key elements for effective staging and photography, common mistakes in real estate photography, and the importance of lighting and leading lines in creating appealing visuals. In this conversation, we also discuss the evolution of the real estate market, emphasizing the importance of understanding market dynamics and buyer expectations. I highlight the critical role of home staging in selling properties, especially in shifting markets.

    The discussion also delves into the impact of AI on the staging process, the balance between virtual and physical staging, and the necessity of creativity in transforming spaces. For more resources and tips on home staging and growing your business, visit our website https://www.businessofhomestaging.com/thepodcast

    Let’s continue transforming spaces into dream homes together!
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    33 mins
  • Mindset, Strategy & Visibility With Marianne Cherico

    Mindset, Strategy & Visibility With Marianne Cherico
    Dec 13 2024

    In this engaging conversation, Joké Durojaiye and Marianne Cherico explore the world of home staging, discussing Marianne's extensive background in real estate and staging, the importance of mindset in overcoming barriers, and strategies for building relationships with real estate agents. They emphasize the significance of visibility, networking, and the mindset required for success in the home staging business. In this conversation, Joké Durojaiye discusses the challenges faced by real estate agents, the importance of building sustainable business models, and the need to understand profitability and pricing in the home staging industry. She emphasizes the significance of collaboration over competition and shares effective marketing strategies for connecting with real estate agents. The conversation concludes with insights into future goals and trends in home staging, particularly the resurgence of color in design.

    Chapters

    00:00 Introduction and Background

    05:00 Journey into Home Staging

    12:12 Mindset and Overcoming Barriers

    20:06 Building Relationships with Real Estate Agents

    28:29 Challenges Faced by Real Estate Agents

    33:13 Building Sustainable Business Models

    39:31 Understanding Profitability and Pricing

    42:22 Competition vs. Collaboration

    47:56 Effective Marketing Strategies for Agents

    52:00 Future Goals and Trends in Home Staging
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    38 mins

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