Craig Coffey is an executive coach dedicated to helping leaders unlock their potential, build stronger teams, and drive results. Drawing from his experience in senior management roles at Fortune 200 companies, Craig understands the complex challenges executives face and provides tailored coaching to help them grow. He is a champion of Diversity, Equity, Inclusion & Belonging, bringing valuable perspective to his coaching practice.Craig holds coaching credentials from the International Coaching Federation (ICF), the leading governing body in the profession, and his client list includes prominent organizations like AT&T, Logitech, LinkedIn, Yum! Brands, and PepsiCo, demonstrating his wide-reaching impact across sectors.

Before becoming a coach, Craig held senior-level roles in Marketing and General Management at Kraft, Pizza Hut, PepsiCo, Nokia, and Wells Fargo. His expertise in building global brands and businesses gives him unique insight into what it takes to lead effectively. Craig believes that leadership is earned, not given and that many executives reach leadership roles due to their tenure or expertise but unfortunately lack experience in leading teams. Authentic leadership isn’t about titles or office size—it’s built through credibility and trust. Craig emphasizes that self-awareness, vulnerability, and a commitment to personal development are key to earning the respect of your team.

Oftentimes, new leaders will jump into their roles without fully understanding how to lead themselves. Craig stresses that self-regulation, authenticity, and maintaining emotional balance are crucial qualities for any leader. Leaders must also foster trust by being reliable and vulnerable while creating an environment of psychological safety and encouraging team development through delegation.

Timestamps:

• [00:30] Introduction
• [02:20] How most companies think about leadership
• [03:45] How leaders earn their position
• [07:40] How good leadership benefits the team
• [09:10] What makes a high performing leader
• [14:05] A leaders stance on change
• [17:20] How to SCARF
• [19:45] Challenges for modern leaders
• [22:05] Key takeaways
• [23:55] Advice to someone looking for an executive coach

Craig notes that today’s leaders face unique challenges, in managing diverse teams and transitioning from transactional to relational workplace dynamics. Craig advocates for using the SCARF model to guide teams through change and staying attuned to industry shifts to keep departments efficient and adaptive. For those seeking an executive coach, Craig advises choosing someone who respects confidentiality, understands success measures, has experience working with senior leaders, and knows how to challenge and stretch clients while preserving their authenticity.

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