“Attention is a precious resource…Smart marketers make it easy for those they seek to work with, by helping position the offering in a way that resonates and is memorable.”

—Seth Godin, This Is Marketing

As an online course creator, the greatest tool you have to sell your program is copy—and to Seth’s point, you want it to resonate, and be memorable.

It’s up to us as experts to deliver that copy—and avoid mistakes that will turn our audience off.

Enter master copywriter and my dear friend Megan O’Leary, who has written for Tony Robbins, Bo Eason, Ryan Levesque, and many more, to discuss the most common (and shocking) copywriting mistakes she has seen over the years.

In this episode, you’ll learn:

✔️ The biggest copy mistakes to avoid (and how to fix them);

✔️ What makes copy truly resonate with your audience; and

✔️ How to become an indispensable part of any marketing team.

Plus: We’re talking about AI’s role in copywriting and how to use it without losing your human touch.

This Episode Is Brought to You By Our New Live Course

The Conversion Copywriting Playbook, a 30-day live experience to AI-proof yourself and become a persuasive powerhouse of email copywriting.

For you online course creators out there—this course will teach you how to really speak to potential buyers, and give you a leg up on your marketing for 2025.

Megan and I are taking a small group for this founding class. Save your spot on the waitlist HERE (https://coursecreationboutique.com/copywaitlist)!

I’ve been experimenting with AI to see what works well and what doesn’t for copywriting, ads, course content, scripts, and even research (like figuring out how to get our puppy, Churro, to walk without zig-zagging like a dog possessed!).

AI is a bit like having a junior copywriter on staff! It's helpful, but it still needs your expertise to shine.

In this week’s episode, I’ll break down the top three ways I’ve found to use AI effectively and the three situations where you’re better off not relying on it.

You’ll learn:

✔️ When and how to leverage what AI knows in a way that supports your content;

✔️ How to review and refine your AI-supported writing to ensure it’s a big plus for your business; and

✔️ What AI can’t bring to the table (and why you’ll always need your personal touch).

Ready to refine your sales copy and amplify your course impact? Join the waitlist for The Conversion Copywriting Playbook—a brand new live course I’m teaching with Megan O’Leary. Show your interest here: coursecreationboutique.com/copywaitlist

Get bold and creative with us! Our Done-For-You (coursecreationboutique.com/course) services are one-of-a-kind just like your successful course. Our bespoke process allows us to create a unique and refined course that amplifies your impact.

Innovation is the lifeblood of your business, and it’s time to dream big as you plan for the upcoming year!

How will you expand your impact and free up more time? I

In this episode, discover how to grow and diversify your business in ways that align with your goals, expertise, and vision—while increasing revenue without the stress.

You’ll walk away with actionable steps to:

✔️ Create new revenue streams that grow your business without running you into the ground.

✔️ Build innovative, online packages that save you time and monetize your expertise.

✔️ Experiment, fail forward, validate, and refine your offers for sustainable growth.

✔️ Generate expansion while cultivating a strong sense of community.

What do you want to build? I can’t wait to watch you grow in innovative ways that are fun for you and wow your audience!

What’s your next move? Let’s talk! Book a call to explore how our Done-For-You (coursecreationboutique.com/course) services can help you amplify your impact with an online course.