In this episode, host Stephen Seckler welcomes back Gary Johnson, president of J2 Marketing Consultants, for a dynamic session of role-playing client intakes. They explore how lawyers can turn initial business conversations into productive relationships. Gary, an expert in coaching attorneys on growing their practices, shares practical techniques for understanding client needs, building trust, and addressing objections.

Role-play scenarios include consultations with a restaurant owner expanding his business, a divorcing client navigating complex emotions and custody issues, and parents of a special needs child seeking estate planning advice. Each scenario highlights the importance of active listening, empathy, and providing tailored solutions. Gary also emphasizes the long-term value of relationship-building in legal marketing. This episode is packed with actionable insights for lawyers aiming to enhance their client interactions and business development strategies.

Additional Resources

• Episode 74-Turning Business Conversations into Business-with Gary Johnson
• Episode 144-Turning Business Contacts into Business: Lessons From the 2024 Election
• Episode 110-Dominic Grew on “Getting to No”-Turning Leads into Business and Other Ways to Succeed in Private Practice

In this host Stephen Seckler sits down with Carrie Flynn, a fractional CMO and growth marketing consultant, to explore the evolving landscape of marketing for lawyers and law firms. Carrie brings over eight years of experience helping professional service businesses scale their revenue and impact through tailored digital and traditional marketing strategies. Together, they unpack the essential elements of building a robust marketing plan that balances relationship-building with digital tools.

Key Topics Discussed:

• Marketing Fundamentals for Law Firms: How to identify your ideal client and develop targeted messaging to stand out in a competitive market.
• The Power of Diversification: Combining referral marketing with digital strategies like email marketing, social media, and SEO to drive consistent lead generation.
• Data-Driven Strategies: Leveraging past performance to inform future marketing decisions and optimize results.
• AI in Legal Marketing: The opportunities and ethical considerations when incorporating AI into your marketing efforts.
• Actionable Steps: Tips for creating a focused 90-day marketing plan and evaluating its impact.

Carrie also shares her journey from public school teacher to marketing consultant and offers insights into how law firms can establish effective marketing practices that drive growth without sacrificing work/life balance.

In this episode of Counsel to Counsel, host Stephen Seckler is joined by Susanne Aronowitz, a senior consultant with Beard Strategies and a Professional Certified Coach, to discuss career transitions and job satisfaction for lawyers. Susanne shares her journey from employment attorney to career coach, offering insights drawn from her 25 years of experience. Together, they explore how lawyers can address career dissatisfaction, identify whether issues are fixable within their current role, and recognize when it’s time to move on. Susanne also provides actionable advice on navigating involuntary job loss, reframing layoffs as opportunities for growth, and leveraging networking for successful transitions.

The conversation covers strategies for improving job satisfaction, such as proposing changes to employers, adjusting responsibilities, and exploring complementary practice areas. Susanne highlights the importance of self-care and managing negative self-talk during career transitions, as well as practical steps for processing emotions and maintaining professionalism in the face of job loss. Packed with valuable tips and inspiring success stories, this episode offers a roadmap for lawyers seeking fulfillment and balance in their careers. Don’t miss Susanne’s expert guidance on turning challenges into opportunities! For more information, visit Susanne's website or contact her directly.

Additional Resources

• Strategies for Prioritizing Well-Being in Attorney Job Searches and Career Development
• Episode 142-Winning in Your Own Court with Dena Lefkowitz
• Episode 135-Tackling Mental Health Issues in the Law with Amy Levine and LCL

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