Have you or your family been impacted by cancer? If you have, then you’ll know that it affects everyone who loves that person. Many friends and family have no idea how to talk to their loved one about their diagnosis. It’s just as difficult if they’re your cosmetic dentistry patient.

In this episode, we welcome special guest Lena Stoots to talk about dental marketing and how to connect with patients who have been diagnosed with cancer. Lena, a cancer survivor, shares her perspective on communicating with someone who is going through a diagnosis and the importance of having a support system. She encourages listeners to focus on thinking positively and taking each day as an opportunity to be grateful for the people in their lives and the care they receive. Lena and I also discuss how marketing strategies can be adapted to show empathy and provide support for your patients during difficult times.

My name is Edward Ferguson, and I host the Teeth are Not Tools Podcast to provide you with actionable steps to make marketing your dental practice profitable. I invite you to join me for this informative and engaging episode. Sit back, relax and enjoy the show, and be sure to subscribe, like, and hit the notification bell so you don't miss any of our future episodes. 

Visit our website at https://TeethAreNotTools.com/Podcast for more insightful content.