• "Start With No One Cares" - Agency founder Emily Jeffrey-Barrett on starting an agency during the pandemic and breaking the news to clients that people just don't care as much as they think they do.
    Oct 22 2024

    On this episode, I speak to Emily Jeffrey-Barrett, founder of Among Equals in the UK, a brand and campaign agency for people who want to make more than *just* money.

    Emily shares her journey from working in large advertising agencies to one day realizing that her fear of not starting her own agency became bigger than her fear of actually doing it. That was the day she handed in her notice and jumped head-first into starting Among Equals during a global pandemic, no less.

    She discusses the challenges she faced and how she struck gold with her agency’s strategy of “start with no one cares.”

    If you’ve ever wanted to start your own agency this episode might change your life.


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    53 mins
  • From Parliament to Premium Gin: Applying Creative Strategy with Matt Jones
    Sep 26 2024

    I am thrilled to welcome my friend and former colleague, Creative and Brand Strategist Matt Jones. Matt and I met during his time at Jack Morton where he was Global SVP of Strategy and Creative… and to this day, he is hands down the best, most brilliant, most effective creative strategist I've ever worked with.

    His career has taken him from the halls of Parliament to the C-Suites of some of the biggest brands in the world, to co-creating a highly successful brand of his own, about which he’s written a new book called “Lessons From Gin.”

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    1 hr and 10 mins
  • Conviction Over Consensus, The Inefficiency Of Feelings™ and other gold nuggets from Eric Segal, CCO of X&O
    Aug 19 2024

    On this episode, we’re speaking with Eric Segal, CCO of X&O, which stands for Experts and Officers, a unique creative and strategy company composed of a network of over 100 big thinkers, all formerly associated with top brands and powerhouse agencies.

    They describe themselves as a CMO’s secret weapon, brought in to solve tough marketing challenges in record time. And the coolest part? They all operate anonymously, known to clients only by their colorful code names.

    Eric will share some insider information on how they operate with near-surgical efficiency and precision, as well as some ways you could adopt their industry-disrupting practices.


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    1 hr and 4 mins
  • Using a brand's history to fuel its future with CCO Christian Lachel
    Aug 13 2024

    On the latest episode of the show, we have Christian Lachel, Chief Creative Officer of BRC Imagination Arts, a unique design and production agency that specializes in Brand Homes and Flagships and Cultural Attractions and Museums.

    If you’ve been to the Johnnie Walker Princes Street Venue in Scotland or the Raiders Stadium Tour in Las Vegas, you’ve likely experienced their work.

    Christian is here today to talk about how brands can and should use their history to fuel their future.

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    58 mins
  • Falling out of love with the advertising biz and how to rekindle the flame with Colin Jeffery, CCO Doner/CCO-Co-founder Wolfgang
    Jun 21 2024

    I’m excited to have Colin Jeffery, CCO of Doner and Co-Founder and CCO of Wolfgang, on the show today for a very interesting and timely discussion. Colin has worked for top agencies all around the world, from his homeland of South Africa to Singapore to the US, so I think it’s fair he’s seen a thing or two.

    And over the last several years, he’s spotted a distressing trend: advertising professionals falling out of love with advertising and the advertising world and I have to say, I don’t disagree with his assessment.

    But fear not faithful listeners, because he’s here to share a few actionable things we can do to reignite our passion and love for what I still believe is one of the best gigs in the world.

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    1 hr and 9 mins
  • How to be a Sustainable Creative with Laura Stein, CCO, Bruce Mau Design
    May 29 2024

    On another international episode, Laura Stein, Chief Creative Officer of Bruce Mau Design in Toronto Canada, is here to share 5 things we as creatives can do right now in our work and in our lives to be more sustainable. This cause is near and dear to her heart and something she brings to every project. Spoiler Alert: If you’re a user of Post-It Notes, you might be in for a big surprise. Laura will also explain how her years spent playing in an indie rock outfit led to her career in design. It’s a really cool story and an important topic so don't miss it!

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    57 mins
  • Getting Social Centric with Movement Strategy Head of Creative Ly Nguyen
    May 17 2024

    On today’s show we have Ly Nguyen, Head of Creative at Movement Strategy, the social media agency behind some of the best brand social channels on the inter webs.

    Ly is here to share how her unique and versatile career path set her up perfectly to deliver on the agency’s social centric approach, as well as some misconceptions about executing effective social media campaigns.


    https://www.linkedin.com/in/lyunguyen/

    https://www.linkedin.com/company/movement-strategy/

    https://twitter.com/mvmtstrategy

    https://www.facebook.com/MovementStrategy/

    https://www.instagram.com/movementstrategy/


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    53 mins
  • A.I. may not kill your agency. But, laying off Senior Creative Talent in the name of innovation will. - looking into the future with Creative Director and Coach Rodd Chant
    Apr 16 2024

    All the way from Thailand, it's Creative Director and Creative Coach Rodd Chant!

    Rodd and I are kindred spirits who share the same passion for finding the perfect black t -shirt and for helping bring up the next generation of creative directors. I've been following him on LinkedIn for some time and a recent post really caught my eye. Rodd believes that AI will kill all agencies, but it might destroy those that sacrifice senior creative talent in the name of innovation and efficiency.

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    1 hr and 20 mins