Comscore Talks CTV

By: Comscore Inc.
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  • Summary

  • Podcast by Comscore, Inc.
    All rights reserved
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Economics
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Episodes
  • CTV in the Changing Media Landscape

    CTV in the Changing Media Landscape
    Dec 8 2021
    This is the final episode in this series, where we will cover the last two burning issues from our top 10. The emergence of CTV as a prominent advertising channel raises several questions for the measurement landscape and that's why our ninth burning issue is: The Pros and Cons of Panel-Based Measurement in the CTV landscape. And to end our series this episode will also cover how we can Targeting CTV Audiences in a Cookie-Free World, our final burning issue of this CTV podcast.
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    7 mins
  • Measurement and Using Advanced Audiences

    Measurement and Using Advanced Audiences
    Dec 1 2021
    Welcome to the penultimate episode in our series on CTV Advertising. In this episode we will cover the seventh: Planning CTV using Advanced Audiences Data and the eighth burning issue: The Impact of Changes in Measurement Methodologies. This series is about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We talk about the top 10 burning issues in CTV, which will help our prospects and clients navigate the subject.
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    6 mins
  • CTV Media Planning

    CTV Media Planning
    Nov 23 2021
    We’re over halfway through the top 10 burning issues and in this episode you will find out more about: Allocating and Planning Media Investments in a CTV World, which is our issue number six of this series. This series is about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We talk about the top 10 burning issues in CTV, which will help our prospects and clients navigate the subject
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    7 mins

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