Isn't the Art of War predicated on overcoming opponents psychologically?

More important than China's five thousand years of continuous history is the collective memory and experiences of Chinese people today and how it affects their cultural psychology for business negotiations and cooperation.

Few people approach cross-cultural communications with this degree of empathy, but should we?

UPCOMING BOOK

Strategic Pragmatism for De-Risking Post-COVID China: Circumnavigating Cultural and Psychological Landmines Inside the Chinese Arena is a timely and indispensable guide for Westerners seeking to understand how to collaborate with Chinese stakeholders in the post-pandemic era. Drawing upon an overview of China's historical relationship with the West and how perceptions and misperceptions evolve, this book helps readers develop a winning approach to managing the interpersonal relationships they will need to succeed—Guanxi. This book serves students, entrepreneurs, and business leaders curious about assembling a repertoire of tactics and strategies that better align with the emotional psychologies of Chinese players and the rigid national sentiments they exhibit inside the Chinese arena.

New Author Page: https://www.provocativechina.com/