• A LinkedIn Timeline Talk #3
    Jan 31 2025

    Hey there! Welcome to another episode of "Click, Brand, and Beyond," where we're doing something a little different today. Instead of our usual deep dive into marketing strategies, we're going to take you on a journey through our LinkedIn feeds – yes, you heard that right!


    Join Nisha and Anoop as they scroll through their timelines, sharing real-time reactions and insights about what catches their eye, what makes them stop scrolling, and why certain posts resonate while others fade into the digital abyss.


    From viral marketing campaigns to thought-provoking personal stories, from industry trends to career pivots – we'll dissect what makes content truly engaging on the world's largest professional network. Whether it's a CEO's vulnerable post about failure or a startup's innovative product launch, we'll break down the elements that make these posts stand out in the endless sea of LinkedIn content.


    It's raw, it's real, and it's happening right now.


    Join us for this candid exploration of professional social media at its most authentic. Who knows? You might just discover what it takes to make your own content impossible to scroll past.


    Let's dive into our feeds and see what LinkedIn has in store for us today...

    Show More Show Less
    20 mins
  • A LinkedIn Timeline Talk #2
    Dec 11 2024

    Hey there! Welcome to another episode of "Click, Brand, and Beyond," where we're doing something a little different today. Instead of our usual deep dive into marketing strategies, we're going to take you on a journey through our LinkedIn feeds – yes, you heard that right!


    Join Nisha and Anoop as they scroll through their timelines, sharing real-time reactions and insights about what catches their eye, what makes them stop scrolling, and why certain posts resonate while others fade into the digital abyss.


    From viral marketing campaigns to thought-provoking personal stories, from industry trends to career pivots – we'll dissect what makes content truly engaging on the world's largest professional network. Whether it's a CEO's vulnerable post about failure or a startup's innovative product launch, we'll break down the elements that make these posts stand out in the endless sea of LinkedIn content.


    It's raw, it's real, and it's happening right now.


    Join us for this candid exploration of professional social media at its most authentic. Who knows? You might just discover what it takes to make your own content impossible to scroll past.


    Let's dive into our feeds and see what LinkedIn has in store for us today...

    Show More Show Less
    22 mins
  • A LinkedIn Timeline Talk #1
    Dec 3 2024

    Hey there! Welcome to another episode of "Click, Brand, and Beyond," where we're doing something a little different today. Instead of our usual deep dive into marketing strategies, we're going to take you on a journey through our LinkedIn feeds – yes, you heard that right!


    Join Nisha and Anoop as they scroll through their timelines, sharing real-time reactions and insights about what catches their eye, what makes them stop scrolling, and why certain posts resonate while others fade into the digital abyss.


    From viral marketing campaigns to thought-provoking personal stories, from industry trends to career pivots – we'll dissect what makes content truly engaging on the world's largest professional network. Whether it's a CEO's vulnerable post about failure or a startup's innovative product launch, we'll break down the elements that make these posts stand out in the endless sea of LinkedIn content.


    It's raw, it's real, and it's happening right now.


    Join us for this candid exploration of professional social media at its most authentic. Who knows? You might just discover what it takes to make your own content impossible to scroll past.


    Let's dive into our feeds and see what LinkedIn has in store for us today...

    Show More Show Less
    20 mins
  • The Role of Marketing in Business Growth
    Nov 26 2024

    How marketing drives revenue and growth, with case studies of successful small businesses.


    The businesses that thrive aren't necessarily the ones spending the most money. In fact, 47% of small businesses spend less than $10,000 on digital marketing annually. But the ones who succeed? They're the ones who understand that marketing isn't just about posting on social media or running ads - it's about creating genuine connections that drive real business growth.


    Today, we're diving deep into the true role of marketing in business growth. We'll explore how successful small businesses are generating up to $36 in returns for every dollar spent on email marketing, why customers who engage with businesses on social media spend 40% more in the long run, and most importantly - how you can apply these insights to your own business, regardless of your budget.

    Show More Show Less
    34 mins
  • The Impact of Customer Feedback and Reviews on ROI
    Nov 18 2024

    Leveraging customer feedback to enhance marketing strategies and contribute to ROI.


    Did you know that customers who engage with businesses through reviews and feedback spend up to 40% more in the long run? Yet almost half of small business owners are running their marketing entirely on their own, potentially missing crucial opportunities to capture and leverage this valuable customer input.


    In this episode, Nisha & Anoop are diving into the dollars and sense of customer feedback. We'll explore how reviews and customer insights aren't just vanity metrics – they're powerful tools that can directly impact your bottom line. Whether you're struggling to manage your online reputation or looking to turn customer feedback into actionable marketing strategies, this episode will show you how to transform customer voices into tangible returns on investment.

    Show More Show Less
    30 mins
  • How to Create a Marketing Budget: Allocating Resources for Maximum ROI
    Nov 18 2024

    In this episode, Nisha and Anoop are tackling one of the most anxiety-inducing questions for small business owners: 'How much should I actually spend on marketing?'

    If you've ever stared at your spreadsheet wondering if you're investing too much or too little in your marketing efforts, you're not alone. In fact, according to recent data, 47% of small businesses spend less than $10,000 on digital marketing annually – but is that enough? Too much? Or just right?

    Today, we'll cut through the confusion and give you a practical framework for creating a marketing budget that makes sense for your business. No more guesswork, no more throwing money at random marketing tactics hoping something sticks. Whether you're working with $500 or $50,000, you'll learn how to allocate every dollar for maximum return on investment.

    Show More Show Less
    30 mins
  • Introduction to Marketing ROI: Why It Matters for Your Business Part-2
    Sep 28 2024

    Welcome back to Click, Brand, and Beyond: Take 2! Previously, we introduced Marketing ROI. Now, we're diving deeper. Ready to turn your marketing data into actionable insights? We'll explore advanced metrics, real-world case studies, and strategies to maximize your marketing investments. Whether you're a business owner or marketer, this episode will help you make every dollar count. Let's transform your marketing from get ready to transform your marketing from a cost center to a profit powerhouse.

    Show More Show Less
    46 mins
  • Introduction to Marketing ROI: Why It Matters for Your Business Part-1
    Sep 20 2024

    In this unplugged episode, Nisha and Anoop are tackling Marketing ROI - what it is, why it matters, and how to measure it effectively. Discover how to make your marketing dollars work harder and smarter for your business. Stop guessing and start knowing which half of your marketing budget is actually working. Don't miss our companion episode for a deep dive into practical strategies. Let's dive in!

    Show More Show Less
    19 mins