In this episode of the City DNA podcast, Andrew Somerville interviews Jeremy Tracey from Tracy Boards about the game of Crokinole. They discuss the history of Crokinole, including its Canadian origins and the annual World Crokinole Championships held in Tavistock. Jeremy explains the rules and objectives of the game, as well as the strategies and skills involved. He also shares his experience as a professional Crokinole player and the balance between growing his business and keeping the fun in the game. Jeremy Tracey discusses his involvement in tournaments and events, the challenges of balancing responsibilities and traveling, and the excitement of attending multiple events simultaneously. He also talks about visiting Crokinole clubs and participating in business coaching programs. Jeremy shares his experiences of gaining recognition and fame, the importance of being authentic, and the impact of attention on business success. He highlights the significance of sharing personal stories and experiences and the transition to board making. Jeremy also discusses the creation of social media content and the power of evergreen content. In this conversation, Jeremy Tracey and Andrew Somerville discuss the mystery of viral content and the power of social media. They explore the elusiveness of virality and the challenges of trying to create content that goes viral. They also discuss where to get Tracey Boards and the benefits of buying directly from the company. The conversation concludes with a discussion on customization options for the boards and a friendly competition between Jeremy and Andrew.

Takeaways

• Creating viral content is unpredictable and often relies on factors beyond one's control.
• Social media can be a powerful tool for gaining exposure and growing a business.
• The reasons why some content goes viral while others don't remain a mystery.
• Buying directly from Tracey Boards is the best way to support the company and build a relationship with the creators.

Watch on YouTube: https://www.youtube.com/@DNAHOMES