Cheat Codes: Play The Marketing Game On Easy Mode

By: Todd Clouser and Obaid Durrani
Listen for free

  • Summary

  • Marketing advice for marketers sick of the same old podcast. Come be a fly on the wall of the discussions of two marketers bringing new, innovative ways of delivering content into the world of B2B. No outlines, no pre-determined discussions, just real conversations about content marketing.
    Todd Clouser and Obaid Durrani
    Show More Show Less
Economics Marketing
Show More Show Less
Episodes
  • Let's Clear Up This Huge Misconception About Owned Media

    Let's Clear Up This Huge Misconception About Owned Media
    Nov 30 2023

    Hockeystack has The Flow.

    Lavender has LavenderLand.


    We've both bet the house on building out a very specific type of media company—a Netflix-style streaming service. And a common misconception is that the goal is to de-platform the audience from social media to that owned asset. But it's just that...A misconception.


    In this episode, we dive into the real reason we're building out a streaming service to house all of our content series.
    Show More Show Less
    21 mins
  • The Lost Episodes, Part 1: All The Generic Advice You Hear is True

    The Lost Episodes, Part 1: All The Generic Advice You Hear is True
    Jul 3 2023
    Recorded in April 2023. We discuss how we created The Easy Mode Framework, how we ended up implementing it at Cognism (and being mentioned in Alice de Courcy's first book!), and how we were able to throw together a promising and fun side-gig.
    Show More Show Less
    28 mins
  • The Easy Mode Framework, Part 8: Iteration

    The Easy Mode Framework, Part 8: Iteration
    Jul 3 2023

    Recorded in February 2023. We've finally arrived at the final part of The Easy Mode Framework: Iteration. In this short episode, we'll go over what to do at this stage of the framework, as well as which parts of the framework are one-time processes and which are repeatable steps.

    Show More Show Less
    7 mins

What listeners say about Cheat Codes: Play The Marketing Game On Easy Mode

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available