The Modern Samurai interviews, with Martin Ricketts, the Digital Samurai, hosted by Anita Narayan. Learn faster, work smarter, get things done.

In this interview, Martin talks with Anita about the long-term problem with transactional sales.

Curated by: Martin R. Ricketts

ANITA: Martin, I wonder if we could kick off just by opening this conversation up to look at, you know, what does that landscape look like, and what that means for business in terms of how we should be relating in business?

MARTIN: Well, you know, I've been in business for 35 years. I've been a serial entrepreneur and it was a lot simpler before in a lot of ways, but technologically it was much more difficult.

You know, the bad news is the world has changed. So what worked before might not work this time, and there's a lot of competition. In fact, the world is now your competition, but the good news is the world has changed.

So technology has been democratized. With a YouTube channel, anyone in the world can start a business and start promoting a product or service. So that's a good thing, but because everyone is your competition, it's much harder to stick out. In the world of infinite supply. brand is one of the key ways that you can differentiate yourself.

So you have to build your brand. And so that takes some thinking about, and some doing as to how you're going to do that, how are you going to attract and maintain clients?

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Music: https://www.purple-planet.com

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