#22. Fashion model Michael-Chase Strollo joins to chat all thing New York Fashion Week and the newest controversial trend at the shows: TikTok influencers sitting front row.  As the fashion industry evolves, so does its preferred social media platform with TikTok seeming to gain more relevance over Instagram this NYFW.  We talk about how to get those coveted invites to NYFW, new designers to watch, and  the best and worst trends for Spring/Summer 2022.

Have questions about the episode or want to comment?  Tag or DM @channelyourinfluence on Instagram.

To connect with host Diane Taha go to instagram.com/stylecontext.
To connect with Michael-Chase Strollo go to Instagram.com/mcstrollo.

Music:

Say Good Night by Joakim Karud @joakimkarud

Music provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE 

#21. One major mistake microinfluencers make is not charging brands for whitelisting and usage rights. In this episode, influencer marketing expert Justin Moore, founder of Creator Wizard and Trending Family,  demystifies these terms and explains why you should charge an additional fee for whitelisting and licensing  - as well as how to price your sponsored content. We discuss other influencer FAQs including how to negotiate unpaid brand pitches into paid partnerships; whether or not to share your rates on a media kit; and how to improve organic reach on Instagram.

Have questions about the episode or want to comment?  Tag or DM @channelyourinfluence on Instagram.

To connect with host Diane Taha go to instagram.com/stylecontext.
To connect with guest Justin Moore go to instagram.com/creatorwizard.

You can also find Justin at the following:
https://www.youtube.com/c/creatorwizard

https://twitter.com/justinmooretfam

Join Justin's Facebook group for influencers: https://branddealintel.com/

Music:

Say Good Night by Joakim Karud @joakimkarud

Music provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE 

#20. Is fast fashion really a necessary evil? The Baller on a Budget blogger and podcaster, Aileen Luib, joins to chat about all things fast fashion, capitalism, and the never ending cycle of consumption fueled by Instagram and TikTok. We talk about the ways the pandemic has reframed our relationship to consumption and budgeting, and how to shift your mindset towards a healthier financial future.  Plus, learn why it's important to invest in stocks and simple ways to get started. 

Have questions about the episode or want to comment?  Tag or DM @channelyourinfluence on Instagram.

To connect with host Diane Taha go to instagram.com/stylecontext.

To connect with Aileen Luib go to instagram.com/theballeronabudget.

Music:

Say Good Night by Joakim Karud @joakimkarud

Music provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE 

#19.  Beauty digital marketing expert, Liz Lutz, chats about how she built her career and launched two brands - MarketingMuse and G4Generation, a GenZ community.  On this episode, we talk about all things Gen Z - the main differences between Gen Z and millennials; Gen Z beauty trends; and how to market beauty and skincare to Gen Z.  Liz also shares her tried and true growth strategies for building your brand on TikTok; pitching beauty brands; and why you need to be on Clubhouse. 

Have questions about the episode or want to comment?  Tag or DM @channelyourinfluence on Instagram.

To connect with host Diane Taha go to instagram.com/stylecontext.

To connect with Liz Lutz go to instagram.com/marketingmuse_.


Music:

Say Good Night by Joakim Karud @joakimkarud

Music provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE 

#18. With several years of recruiting experience under her belt, career and mindset coach Brett Chinn shares her do's and don'ts for job applicants, including how to network your way to a new job. We also discuss strategies for mitigating impostor syndrome, cultivating a confident mindset, and how to find your true career passion.

Have questions about the episode or want to comment? Tag or DM @channelyourinfluence on Instagram.

To connect with host Diane Taha go to instagram.com/stylecontext.

To connect with Brett Chinn go to instagram.com/brettchinncoaching.


Music:

Say Good Night by Joakim Karud @joakimkarud

Music provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE 

#17.  Achieve your goals in 2021! Fashion and lifestyle blogger Jaimie Tucker is back on the podcast to talk about how you can set effective goals - both personal and career - that can help you achieve your ideal outcome. Jaimie also shares her tips for pitching brand collaborations, including how she's developed long-term "retainer" brand partnerships that have her a full-time Influencer. We also discuss time management hacks to get things done while also carving out time for self-care. 

Have questions about the episode or want to comment? Tag or DM @channelyourinfluence on Instagram.

To connect with host Diane Taha go to instagram.com/stylecontext.

To connect with Jaimie Tucker go to instagram.com/jaimie_tucker.


Music:

Say Good Night by Joakim Karud @joakimkarud

Music provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE 

#16. Best known for her artistic travel photos and videos, content creator Tina Lee from the blog Of Leather and Lace, chats about how she scaled her business to become a full time influencer.  We discuss Reels -  and why you should be creating them - including best practices to keep your audience engaged. Tina also shares how she grew to over 200k followers by creating viral, shareable, inspirational content Instagram. Other topics include the importance of developing your own aesthetic; how to stay disciplined if you feel burnt out; and ways to inspire yourself if you're in a creative rut.

To connect with Diane Taha go to instagram.com/stylecontext.

To connect with Tina Lee go to instagram.com/ofleatherandlace.

Check out Tina's course for microinfluencers: instagram.com/fulltimeinfluencer.co/

#15. Boutique owner Jenna LeeAnn returns to the show to discuss how she pivoted - and scaled - her online clothing boutique during the pandemic. Jenna chats about strategies and resources that have helped her drive sales and adapt to rapid changes in retail and consumer behavior, such as utilizing Facebook Live for shopping. And contrary, to what many would think, now is the right time to launch your clothing boutique.

Interested in launching your own clothing boutique? Check out episode 2 of the podcast, and Jenna's boutique owner 101 series.

To connect with the host, Diane Taha, go to Instagram.com/stylecontext.

To connect with the guest, Jenna LeeAnn, go to Instagram.com/shopjennaleeann.