A behavioral guide to talking about the climate! In this episode, Tom and Charlie sit down with Ryan O'Donnell from ⁠⁠⁠@TheDailyBA ⁠to discuss how to influence human behavior in the context of climate change. They explore the use of storytelling and metaphors to connect with audiences and induce behavioral change. They also chat about the challenges of reaching people who don't believe in climate change and the importance of early education in shaping attitudes towards the environment. The conversation highlights the need for a data-driven approach to content creation and the importance of understanding individual learning histories and motivations. In this conversation, Tom Janssen and Ryan O'Donnell discuss the behavioral aspects of climate change communication. They explore topics such as anxiety, learning histories, perspective taking, and behavioral economics. They emphasize the importance of understanding human behavior and using evidence-based strategies to effectively communicate climate change. They also discuss the power of storytelling and the need for collaboration and local action. All in all, a great podcast episode to explore the role human behavior can have, when you share your climate messages with the world!

Watch on Youtube:⁠⁠⁠

https://www.youtube.com/@creatorsforclimate⁠

Connect on Instagram:

⁠https://www.instagram.com/creatorsforclimate⁠

Resources:

Evidence-based Kernels Paper:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2526125/

Evidence-based Kernels Video:

https://www.youtube.com/watch?v=pUY4ByZhZZw&ab_channel=TheDailyBA

TL;DL

• Storytelling and metaphors are effective tools for connecting with audiences and inducing behavioral change.
• Understanding individual learning histories and motivations is crucial in shaping attitudes towards climate change.
• A data-driven approach can help create content that resonates with audiences and maximizes impact.
• Early education plays a key role in instilling critical thinking skills and problem-solving abilities related to climate change.
• Reaching people who don't believe in climate change requires targeted messaging and understanding of their psychological distance to the topic.
• Understanding human behavior is crucial for effective climate change communication.
• Anxiety can be a barrier to action, but it can also be addressed through values-based work.
• Learning histories and language play a significant role in shaping our perceptions and reactions to climate change.
• Behavioral economics offers insights into how people make decisions and can be used to influence behavior change.
• Framing climate change communication in a collaborative and non-us versus them manner can be more effective.
• Taking small actions at the local level can have a significant impact on addressing climate change.

#climatechange #climateaction #environmental #contentcreator