Been tasked with creating a video project and feeling overwhelmed? You're not alone. In this episode, Monique and Piper share their insider knowledge on working with video production teams, drawing from years of experience helping first-time producers create successful projects.

The demand for video content is everywhere – from marketing campaigns to internal communications. But here's the thing: you don't need to be a video expert to get great results. What you do need is the right approach to working with video professionals, whether you're planning months ahead or need something turned around quickly.

Every successful video project balances three essential elements: time, control, and cost. These aren't just abstract concepts – they're your practical tools for success. Time isn't just about deadlines; it's about understanding the real hours needed for quality work. Control involves knowing who makes which decisions and when. And cost? It's not just about the bottom line – it's about making smart investments in the right areas of your project.

Finding the right video team starts with asking the right questions. But here's what many first-time producers don't realize: it's not just about their portfolio or price tag. You need to understand their experience with projects like yours, their approach to timelines, and most importantly, how they handle communication. The best video teams aren't just technically skilled – they're excellent communicators who can guide you through the process.

Pre-production isn't just planning – it's where your video's success is determined. This means getting clear on everything from script development to location scouting. We break down real-world considerations like shooting ratios (spoiler: you'll need more footage than you think) and why that perfect take might require more time than expected. Understanding these elements helps you plan better and avoid costly surprises.

The secret to great video production isn't just about finding talented professionals – it's about finding the right fit for your project. This means considering factors like:

• Cultural alignment with your organization
• Communication styles that match your needs
• Understanding of your industry and audience
• Ability to work within your approval processes
• Technical capabilities that match your requirements

Language and diversity aren't just boxes to check – they're crucial elements that can make or break your project. Having Spanish-language capabilities isn't just about translation; it's about cultural understanding and authentic communication. Similarly, having diverse production teams brings different perspectives that can enhance your final product.

Planning makes perfect, but flexibility keeps projects moving. Whether you're working with a six-month timeline or a three-day turnaround, success comes from:

• Clear communication channels
• Well-defined approval processes
• Understanding of technical requirements
• Realistic budget allocation
• Strategic decision-making

Ready to take the next step in your video production journey? Connect with us at hello@velasquezmedia.com – we'd love to hear about your project and share more insights.

#VideoProduction #CorporateVideo #ContentCreation #MediaProduction #FilmCrew

Want to create content that genuinely resonates with your audience? In this episode, content strategist Fran Wescott breaks down how to build authentic connections through strategic storytelling.

In today's digital landscape, content creation goes far beyond just reaching new markets. It's about building lasting relationships that can weather any storm. Even if your client roster is full, strategic content helps create resilience in your business relationships and provides a foundation for navigating challenges together.

Content isn't just another marketing tool – it's your relationship builder. When done right, it helps you expand your reach while deepening existing relationships. Think of it as your business insurance policy: when external challenges like economic shifts or internal issues arise, strong content keeps your relationships solid. Your content should work as hard as you do, creating connections that last even when you're not in the room.

In a world where everyone's fighting for attention, authenticity is your secret weapon. Today's audiences can spot manufactured content from miles away. Social media has leveled the playing field, allowing diverse voices to reach their communities in genuine ways. This shift means cookie-cutter content stands out – and not in a good way. Your unique voice isn't just welcome; it's essential.

Success isn't just about how many clients you have – it's about how deep those relationships go. The key is finding clients who truly align with your values, beyond just their budget. Being transparent about what you know (and don't know) creates trust and opens doors for mutual growth. Think of it as building a community rather than just a client list.

True content magic happens when you start with deep listening. Understanding what's not being said is often more important than what is. This means setting clear expectations from the start and defining what success looks like for everyone involved. Cultural considerations, like having Spanish-speaking staff for Spanish language content, aren't just nice-to-haves – they're essential for authentic communication.

There comes a time when DIY content creation starts holding you back instead of moving you forward. Recognizing this moment is crucial. When you're ready to transition to professional help, focus on your core message and let experts handle the technical details. This isn't about giving up control; it's about amplifying your impact.

Get ready for Fran's upcoming podcast "Fran's Table," where business insights meet the warmth of sharing food and culture. It's a fresh take on business conversations, coming soon to Apple Podcasts, Spotify, and YouTube.

Want to dive deeper? Connect with Fran on LinkedIn or visit FranWescott.com to continue the conversation.

#AuthenticContent #BrandStorytelling #AuthenticContent #MarketingTips

Ever wonder why authentic representation in media matters? In this special episode, Monique and Piper share the story behind "Change the Reel" and their 20+ year journey building a video production company that's achieved what only 3% of women-owned businesses have done.

In a world where media shapes our understanding of reality, who tells the story matters as much as the story itself. When we change who controls the narrative, we change the story itself. This episode dives into how changing the "reel" - both literally and metaphorically - can transform narratives and create space for authentic voices in media.

Personal experiences have profoundly shaped our approach to media production. As an out LGBTQ+ couple in business, we've seen firsthand how representation - or the lack thereof - impacts communities. This understanding led us to build a company that prioritizes authentic storytelling and representation, creating spaces where people can truly be themselves both in front of and behind the camera.

Our work goes beyond simple video production. We've partnered with organizations to reach diverse communities effectively, bringing cultural understanding to Spanish-language content and ensuring that representation behind the camera influences what appears on screen. Through projects like Science House outreach and public health initiatives, we've seen how authentic storytelling can bridge gaps and create meaningful connections.

One of our proudest achievements has been creating environments where authentic storytelling can flourish. Our all-women production crews often surprise clients and talent alike, but the impact is undeniable. When people walk onto our sets, they frequently comment on the different energy and comfort level they experience. We understand the importance of removing barriers for diverse voices because we've experienced those barriers ourselves.

The storyteller matters as much as the story itself. Our personal experiences as women, as members of the LGBTQ+ community, and as minority business owners inform every project we take on. This perspective allows us to create content that truly reflects real communities because we understand the importance of authentic representation at every level.

We've learned to be intentional about choosing projects that align with our values. From working with Full Frame Documentary Film Festival to helping towns document their first public art initiatives, we've seen how serving your community authentically creates lasting impact. Each project becomes more than just a job - it's an opportunity to change narratives and create meaningful change.

Change the Reel isn't just a podcast name - it's our mission. By featuring business owners who look like us and sharing how they use media to drive diverse perspectives, we're helping change the narrative one story at a time. Each episode will bring you conversations with women, minorities, and LGBTQ+ business owners who are making a difference in their communities through media.

True representation isn't just about who appears on screen - it's about who's behind the camera, who's making decisions, and who's telling the stories. When we change who controls the narrative, we change reality itself.

Throughout this episode, we share personal stories and professional experiences, including our work with Full Frame Documentary Film Festival, our perspective on the Two Towns of Jasper Documentary, and our involvement with Science...

“Change the Reel:

A podcast presented by Monique Velasquez and Piper Kessler.

For over 20 years we’ve run a video production business that has achieved what ONLY 3% of women entrepreneurs have done - exceed $250K in revenue.

We want to see business owners that look like us succeed. That’s why we’ve started this podcast. 🎧

Look for “Change the Reel” to drop twice a month

🗓️

We’ll release two types of episodes:

One is with Piper and I kicking it - and talking about using video in business

and the

second , is us having conversations with business owners that are using media to specifically

talk to, About, and adding a diverse perspective in the world. 👍🏽

We can’t wait to share ideas on how to CHANGE THE REEL in business and media.

You can listen to “Change the Reel,” for free in any app that supports podcasts.

You can also watch “Change the Reel,” on Youtube or our LinkedIn page.

👀

Look for “Change the Reel” podcast and remember

Representation starts here.