• Challenges of College and University Branding

  • Mar 28 2023
  • Length: 45 mins
  • Podcast

Challenges of College and University Branding

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  • Summary

  • Our guest is Kyndra Wilson. She is a brand and marketing strategist who has been working with higher education institutions on brand strategy, research, and marketing planning for the past 20 years.

    Like most businesses, at some point, a college or university wants to go through a branding exercise. While most people think it’s just updating the logo, a good branding exercise takes a good look under an institution’s hood. We discuss the opportunities and pitfalls this represents college and university leaders and boards.
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