How many people have you heard say they want to write a book? It’s a topic that seems to get plenty of talk with little follow-through, but it’s one that deserves some serious consideration—especially for podcasters. 

Today’s guest, James Ranson, is here to explain why. A Wall Street Journal bestselling editor who has worked with over 200 authors as a book coach and ghostwriter, as well as the author of Buy Once, Cry Once: How Shortcuts Cost You In The Long Run, James has seen his share of books bolster careers. In this episode, he shares the benefits of writing a book and how becoming an author can take your career to the next level.

Here's What You'll Discover:

• The benefits of writing a book.
• How books and podcasts support each other.
• Why credibility boosters are important.
• What makes a book such a great asset.
• Ways a book can bolster your career.

You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp036

Brian Casel is the founder of Audience Ops, the host of the Productize Podcast, and a co-host of the Bootstrapped Web podcast. Throughout his career, he has started, grown, and run multiple productized online service businesses in various industries. Needless to say, he has plenty of expertise, and he’s here today to share his valuable insight.

You’ll hear how Brian transitioned from a do-it-yourself service to a done-for-you service, as well as what he finds truly valuable about running a productized service business. He then offers his advice for the first steps you should take if you’re hoping to create a similar business, and what to expect along the way.

Here's What You'll Discover:

• The benefits of productized services.
• How to transition from consulting and/or project work to a productized service.
• First steps for getting clear on what you should offer.
• How Brian uses podcasting to expand his business.
• What to expect if you want to start a productized service business.

You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp035

You might think that in order to get the most out of podcasting as a marketing tool, you'd have to have your own show and your own audience. But you can get many of the same results by simply being a guest on other shows!

Our guest this week is proof that this technique works. Mojca Mars is the founder of Super Spicy Media, where she consults with clients about social media and the power of Facebook ads in particular.

Mojca went from being a big fan of podcasts to a guest beloved by hosts and audiences alike. Thanks to her preparedness and actionable advice, she's turned guests spots on other shows into tangible results.

Here's What You'll Discover:

• Why you'll have to reach out to hosts first when you're getting started on your own podcast publicity tour.
• Mojca's go-to email for asking podcasters to be on their shows.
• How to prep for an interview so you sound confident while keeping it simple. 
• Why it's so critical to provide actionable advice to an audience, no matter what kind of show you're on.
• What you can do today to take the first steps toward growing your network, connecting with clients, and building your authority in your industry!

You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp034

Kerry Lutz in the founder of the Financial Survival Network, a veteran podcaster, and author of the new book Viral Podcasting: A Proven Process to Earn a 6 Figure Income from Your Show. Kerry is an expert at turning episode into dollars.

Content is king, and you've got to build a loyal audience. But once you've done these things, you've ready to explore sponsorships, affiliate programs, and other avenues for making money off of your podcast.

Kerry Lutz opens up about his own journey to podcasting and how he started making money on his own show. He describes the different monetization models and shares some pointers for picking the right model for you. He also reveals his own favorite ways to monetize and some of the lessons he's learned from experimenting with his own podcast over the years.

Here's What You'll Discover:

• Which types of monetization are really difficult and which Kerry recommends.
• Why you should focus on building your audience before monetizing.
• The importance of knowing your target market inside and out before and after you've starting podcasting.
• How to diversify your income streams from podcasting - from passive to active alike.
• When advertising is too much for your audience, and how to know if you're impacting your own business by having sponsors.

You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp033

Choosing a niche for your business (or podcast!) at the outset of the project can be tough - today's guest recommends specifying that niche later in the process.

Dan Faggella is the founder of Tech Emergence and host of the AI in Industry Podcast. While he initially began his podcast with a broad focus on technology and intelligence, he's narrowed it down to deliver valuable information to industry leaders who need to know how AI might affect their work.

Dan's strategy might be just what you need to boost the value you're providing to your audience! 

Dan shares how his new niche more accurately reflects the spirit of his show and message, and we discuss how his capacity for monetization increased with this pivot, too. He leaves us with some advice for narrowing down the scope of your content for those of you interested in making similar moves.

Here's What You'll Discover:

• The initial topics Dan talked about on his show, and how they grew into the AI and innovation focus he has today.
• What questions Dan asked his audience as he strategized his new direction.
• Why rebranding was a crucial piece of creating a more refined and valuable show for his listeners.
• You're probably already sitting on a unique, niche value proposition - and Dan has tips for teasing that out.
• How a more specific show will encourage dedicated listeners to spread your content to their friends and others in their industry. 

You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp032

Podcasting isn't just an excellent marketing tool for hosts - today's guest, Connor Gillivan, would know! 

Connor Gillivan is a co-founder of the freelancing platform Freeeup, which connects businesses needing to outsource work with talented, reliable, affordable freelancers. 

It's a pretty revolutionary business model, and it takes some skillful marketing to pull off. That's where podcasting has come in, forming a unique and effective branch of Connor's overall marketing strategy. 

Connor and I talk about how he pitches himself to podcast hosts, why following up and being a proactive interviewee is so important, and what to do to make sure you're providing great value to the audience. He also shares some of the common mistakes interviewees make that prevent them from turning listeners into customers. 

Here's What You'll Discover:

• Why Connor decided to target podcasts as an effective marketing channel.
• How Connor preps to make sure he's a great interview guest.
• The three essential steps for generating results from a podcast interview.
• Why being on podcasts has been such a great way to build rapport with hosts and audiences alike.
• How to scale your efforts and get more success as a podcast guest.

You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp031

Although this week's guest wasn't too sure about podcasting at first, since he started his own show he's been on a roll.

Kurt is the founder of consulting firm Ethercycle and helps Shopify storeowners uncover and capitalize on the hidden profits in their online stores. By finding and committing to a niche subject, Kurt's made helping eCommerce professionals into a profitable business.

Kurt's found podcasting to be a fun, genuine, and powerful way to connect with his audience - and he's sharing his experience with us!

• How Kurt was slowly convinced to start his own podcast.
• What the process of discovering a niche was like, and why being a Shopify expert gave Kurt extra authority.
• Why it's essential that you're passionate about your show's subject - and how your audience can tell if you're not!
• The varied ways Kurt's podcast has allowed him to convert listeners and guests into clients.
• Kurt's advice for those of you considering starting your own podcast.

You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp030

Last week we heard part one of our interview with Jonathan Stark of the Ditching Hourly podcast about why you should quit the time-tracking model. Today Jonathan shares how he's leveraged podcasting in his business to grow his audience and build authority and trust. 

Jonathan is a podcaster, mobile strategy consultant, and software developer. He's also dedicated to helping freelancers move into a value-based pricing model to make their work and their lives better.

Here's What You'll Discover:

• How Jonathan has leveraged podcasting in his various businesses.
• Why you don't need to weigh down your show with promotional chatter.
• Why podcasting is the next best thing to speaking at conferences, and much more scalable.
• Whether or not Jonathan advises other freelancers to begin podcasting to build their authority.
• The difficulty of getting feedback on a podcast and what Jonathan recommends to his listeners. 

You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp029