• Cadbury’s Secret Santa Campaign: A Case Study in Creative Effectiveness and Generosity

  • Oct 23 2024
  • Length: 30 mins
  • Podcast

Cadbury’s Secret Santa Campaign: A Case Study in Creative Effectiveness and Generosity

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  • Summary

  • In this insightful conversation, Lynne Deason, Head of Creative Excellence at Kantar, interviews Nicole Dudley, Brand Manager – Christmas and Halloween at Cadbury, about the success of Cadbury’s Secret Santa campaign.

    Cadbury’s innovative multichannel approach to festive marketing has made it the fastest-growing confectionery brand at Christmas, achieving a 43% increase in sales and £80 million in additional revenue.

    Unwrap a sneak peek at Cadbury's Christmas plans for 2024, valuable lessons on maintaining brand consistency with a 'purple thread' of distinctive brand assets, the importance of diversity and inclusion, and the benefits of sticking with a successful campaign idea.


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