In this insightful interview, Charlie Stewart, content strategist at Exceptional, discusses the often-overlooked environmental impact of digital marketing and PR activities. Digital campaigns, powered by energy-intensive data centers, now contribute 2.5-3% of global carbon emissions—surpassing the aviation industry.

Charlie highlights key findings from the report From Words to Actions: Reducing the Climate Impact of Your PR and Digital Marketing Activity, co-authored by Exceptional and Thinking Hat Media. He emphasizes the need for marketers to rethink strategies, focusing on efficiency and sustainability. Key topics include:

•The environmental cost of data centers in digital campaigns.

•How to make marketing campaigns more efficient and impactful.

•Avoiding greenwashing and embracing transparency in sustainability claims.

•Practical steps for reducing the carbon footprint, such as using energy-efficient formats and targeting high-engagement platforms.

Charlie also explores the dual role of PR in influencing behavior and amplifying positive change while addressing its potential misuse in greenwashing.

Listen to the full interview to learn actionable steps marketers can take to make their campaigns more sustainable while driving results.

Link to Report:

Download From Words to Actions here: exceptional.marketing/digital-sustainability

Hosted on Acast. See acast.com/privacy for more information.