Capstone Conversations
By Jean Caragher
For CPA Trendlines

Glen Carmichael, digital marketing coordinator at YHB CPAs and Consultant, is pushing the firm's newsletter to more than 55,000 recipients, growing educational webinars to 23, and garnering 64,000 blog readers annually.

And she's just getting started,

Show notes here | Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher's other show, Gear Up for Growth, on Fridays here. | And browse all the shows in the CPA Trendlines broadcast network here

But with achievements like those, it's no wonder she has received the Association of Accounting Marketing Rookie of the Year Award.

In this episode of Capstone Conversations, Carmichael shares her thoughts about her accomplishments, challenges, and insights into marketing for CPA firms.

Private equity in accounting could boost firm value, but at what personal cost?

Accounting Influencers
with Rob Brown

In a deep dive into private equity’s involvement in accounting, Gary Shamis, CEO of Winding River Consulting, describes how investment firms see value in the sector's steady cash flows and resilient recession history. “It’s not that accounting is recession-proof,” Shamis states, “but its inherent stability during economic downturns is highly appealing to investors.” He adds that accounting firms with strong advisory practices, which offer scalable revenue opportunities, are of particular interest to private equity.

The conversation takes a sobering turn as Shamis highlights the ongoing talent shortage within the profession. With fewer accountants entering the field and a growing demand for regulatory and advisory services, Shamis emphasizes that private equity deals won’t solve the critical issue of human capital shortage. “There’s just not enough talent in the pipeline,” he cautions.

"Speed and being nimble are critical to being able to try new things and iterate quickly."

Gear Up For Growth

With Jean Caragher

For CPA Trendlines

Alan Whitman, CEO of ADW Advisory, formerly led Baker Tilly U.S. through a meteoric rise from $475 million to $1.5 billion in revenue. In this episode of Gear Up For Growth, he shares his wealth of experience and insights.

Gear Up for Growth spotlights the best strategies for smart and effficient growth in today's competitive landscape. More Gear Up for Growth every Friday here. | More Capstone Conversations with Jean Caragher every Monday | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here

One of the central themes of the conversation is the potential for smaller CPA firms to outpace their larger counterparts in innovation and agility. Whitman highlights the advantages small firms have, such as their ability to pivot quickly and try new approaches without the bureaucratic hurdles larger organizations face. “Speed and being nimble are critical,” Whitman asserts. However, he notes that smaller firms must adopt a forward-thinking mindset, emphasizing, “Hopefully, smaller firms aren’t biased by always doing it the way you’ve done it in the past.”