CÓMO AFRONTAR EL TSUNAMI TECNOLÓGICO EN REAL ESTATE | Intrum, Building Center, Merlin Properties y RetailCo
Nov 28 2024
Length: 31 mins
Podcast

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CÓMO AFRONTAR EL TSUNAMI TECNOLÓGICO EN REAL ESTATE | Intrum, Building Center, Merlin Properties y RetailCo

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Summary
Esta mesa redonda, 'Cómo afrontar rápidamente el tsunami tecnológico en el sector inmobiliario', recoge la perspectiva más técnica junto a José Manuel Gascón, Director de Transformación e IT de Intrum; Marta Druguet, Directora de Medios de Building Center (CaixaBank); Álvaro Ontañón, CTO/CIO de Merlin Properties e Ignacio Acha, COO de RetailCo (Banco Santander). Los expertos han repasado este proceso de cambios, impulsado por el desarrollo tecnológico y la necesidad de mejorar la eficiencia operativa, la toma de decisiones basada en big data y la automatización de procesos.

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