CMOs Off Script

By: CMOs Off Script
  • Summary

  • Welcome to “CMOs Off Script,” where five unconventional minds in Health Tech marketing dive into the uncharted waters of candid and edgy discussions. Join our hosts, seasoned CMOs at the forefront of the industry, as they unravel the complexities of Health Tech sales and marketing. In each episode we will focus on a specific topic and share candid commentary about the challenges and pitfalls. This is not your typical marketing podcast, we will identify the challenge and provide actionable takeaways. Bringing up provocations through articles, trends and topics in the marketing world and discussing the issues. Our goal is to provide diverse perspectives and spark ideas and action within the listener.
    Copyright 2024 All rights reserved.
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Episodes
  • S3: Ep6 What’s In and Out for Healthcare Marketing in 2025
    Dec 23 2024

    Discover what’s in and what’s out for healthcare marketing in 2025. This episode explores emerging trends, evolving strategies, and key insights to help marketers stay ahead in an ever-changing industry.

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    30 mins
  • S3: Ep5 Optimizing Marketing Budgets: Balancing Programs, People, and Platforms
    Dec 16 2024

    Budgeting is a crucial aspect of running an effective marketing organization, and in this episode of CMOs Off Script, our hosts Julia, Amanda, Bethany, Laura, and Nisha dive into the strategies that make it work. From navigating the challenges of aligning budgets with growth goals to finding the right balance between program spending and headcount allocation, this conversation is packed with insights.

    With candid discussions on leveraging data, testing pilot programs, and identifying areas to splurge or save, this episode is a must-listen for marketers looking to optimize their budgets and drive revenue.

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    27 mins
  • S3: Ep4 2025 Planning Essentials: Strategic Alignment, Budgeting, and Maximizing Resources
    Nov 25 2024

    Q4 is the perfect time to lay the groundwork for a successful year ahead. Join our hosts Amanda, Bethany, Julia, and Nisha as they dive into top priorities for strategic planning for the upcoming year. From setting objectives and gathering feedback from cross-functional teams to determining program priorities and budget allocation this has something for everyone.

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    32 mins

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