The at-home caring market is packed with potential: we are living longer and by 2058 it is projected there will be more than 1.5 million over-85-year olds living in Australia.

In this podcast we look beyond the statistics and discuss what services at-home care provides, what it takes to succeed in business, and why a franchise delivers so many benefits to a business owner.

If you're buying a franchise you're almost certainly signing up to pay franchise fees. So what can you expect?

In this podcast we discuss why franchise fees are an integral part of a franchise system, what fees you may have to pay and what format they take, how to find out the value and appropriateness of the fees, and what happens if you don't pay them.

Buying into a brand with strong marketing is a major reason for franchisees to invest. The franchisor plays a key role in marketing the business, promoting the brand for the benefit of the franchise group. So what can you expect when it comes to marketing within a franchise network?

National marketing is the franchisor’s responsibility but unlike non-franchise brands, there is another element of marketing that is crucial to small business - local area marketing. Franchisees are responsible for their own local area marketing, which involves engaging with the local community and promoting their business.

Understanding marketing responsibilities and investing in marketing are important for franchisees to achieve strong results

In this podcast we discuss the national marketing approach, the marketing fund and its rules, local area marketing, common mistakes franchisees can make and where to find information about the brand’s marketing.